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New Downtown Jeweler 'Rings' in the New Year

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  • New Downtown Jeweler 'Rings' in the New Year

    Patch.com
    Jan 4 2012


    New Downtown Jeweler 'Rings' in the New Year

    Infinity Jewelers settles into its shiny new location on Main Street
    in Royal Oak.

    By Judy Davids

    Are diamonds really a girl's best friend? Or is it her jeweler?

    Nick Bederian, owner of Infinity Jewelers, which opened its doors two
    months ago on Main Street in Royal Oak, is betting it's a combination.

    The Armenian immigrant, who has 21 years' experience in the jewelry
    business, said it is part of his culture. `Ninety percent of Armenians
    in Michigan are in this business,' he said.

    Bederian, former owner of Gold N Time in Redford, sold that business
    and opened Infinity Jewelers in downtown Royal Oak, where he sells a
    variety of popular brands (Cool Joolz, Breuning, Zeghani, Zinzi, Toy
    Watch and others), creates one-of-a-kind pieces, performs repairs on
    jewelry, watches and eyeglasses and provides services such as custom
    design, insurance appraisals and cleaning.

    He pays cash for gold, too.

    `We are not just retailers,' Bederian said. `We are well-rounded, but
    our focus is our service.'

    The jeweler's commitment to his customers is what keeps them coming
    back, he said.

    Garnets can be a girl's best friend, too
    Tim Gelletly of Detroit was a repeat customer Tuesday. He first
    dropped by right before Christmas, on a whim, after stopping for a cup
    of coffee at the Starbucks on Main Street.

    `We thought we would just check it out,' he said.

    Gelletly had brought his mother with him on that visit. After the
    staff greeted them, it wasn't long until his `mom was opening up and
    telling stories,' he said.

    `My father, (who passed away 12 years ago), used to buy my mother
    garnets for Christmas every year. It's her birthstone,' he said. `She
    was born in January.'

    His mother continues the tradition by buying garnets for herself, he
    said. `It's a way for her to still feel close to my dad.'

    Gelletly said his mother picked out earrings she liked at Infinity,
    and Bederian was able to customize the pair with garnets. Best of all,
    he was able to do it while she waited, Gelletly said.

    `My mom was so happy. She thought she was going to have to wait a
    couple of days, but (Bederian) said, `I'll do it right now,' '
    Gelletly said. `She was so happy she would have the earrings for
    Christmas.'

    `She said, `I know (my husband) is here with me,' and before long,
    everyone in the store was crying,' Bederian said.

    It's that type of personal touch that brought Gelletly back to have
    his wife's wedding ring cleaned and adjusted this week.

    `They made it look brand new,' Jennifer Gelletly said of the
    workmanship. `I can't believe it is the same ring.'

    Customers eat up downtown location
    The decision to set up business in Royal Oak suits Crystal Shiklian,
    an Infinity saleswoman.

    `There is a great atmosphere here,' she said. `Everyone has been so
    welcoming to us. We feel cozy here. And there are so many places
    around here to eat.'

    The idea of nearby coffeehouses, shops and eateries sits well with
    customers, too, she said.

    `People can drop something off for a repair or cleaning and grab
    something to eat,' she said. A quick phone call lets patrons known
    when their jewelry is ready to pick up.

    Bling in the New Year
    Shiklian said the business is diving right into the community and its
    many events. On Jan. 21, the jeweler will take part in the Bling in
    the New Year Fun Run to benefit Gilda's Club Metro Detroit, a cancer
    support community located in Royal Oak.

    For those looking to get back in shape after the holidays, Gilda's
    Club has organized a running road rally through the streets of
    downtown Royal Oak. The event starts at BlackFinn American Saloon on
    Main Street. Teams of two will run from business to business while
    picking up `bling.' Teams that complete the race will run
    approximately 5 kilometers, or 3.1 miles. The first team back with all
    of its bling wins $50 gift cards to Hanson's Running Shop.

    Shiklian said Infinity is looking forward to being part of the event
    and giving out some baubles.

    `We don't know what it will be yet - probaby some sort of necklace,'
    she said. `It's going to be fun.'

    http://royaloak.patch.com/articles/new-downtown-storefront-rings-in-the-new-year

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