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Cosmopolitan Launches In Armenia

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  • Cosmopolitan Launches In Armenia

    COSMOPOLITAN LAUNCHES IN ARMENIA

    Media Week
    http://www.mediaweek.co.uk/news/1057228/Cosmopolitan-launches-Armenia/
    Feb 28 2011

    Hearst-owned women's glossy Cosmopolitan is continuing its expansion
    in the Middle East, with a launch in Armenia.

    The publisher, which owns the National Magazine Company in the UK,
    has launched an Armenian edition, starting with the March 2011 issue.

    Cosmopolitan Armenia will be published in partnership with Media
    Partners CJSC and will have an initial print run of 5,000.

    The launch comes shortly after the publisher launched a Middle East
    edition in February and a Mongolian edition in December last year. It
    will be the 63rd international edition of the young women's title in
    addition to its US flagship.

    Duncan Edwards, president and CEO of Hearst Magazines International,
    said: "We are confident that Cosmo will do well with Armenian women."

    The debut issue of Cosmopolitan Armenia will feature Armenian-American
    socialite Kim Kardashian on its cover.

    The magazine, which will be edited by Hrachuhi Utmazyan, will
    feature advice and features on relationships, fashion, beauty and
    entertainment.

    Cosmopolitan is published in 32 languages and distributed in more
    than 100 countries.

    Hearst Corporation, which also publishes brands including Esquire,
    Harper's Bazaar and Good Housekeeping, is currently in final
    negotiations with Lagardère to acquire the French publisher's
    international magazine business.

    The deal, priced at ~@651m (£559m), includes a licensing agreement
    for fashion magazine Elle.




    From: A. Papazian
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