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How Avo Made A Name Before Big Brother Started Watching

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  • How Avo Made A Name Before Big Brother Started Watching

    HOW AVO MADE A NAME BEFORE BIG BROTHER STARTED WATCHING
    by Pieter Tesch

    Lloyd's List, UK
    April 19 2007

    Review
    A legendary figure who might not exist in today's climate is lauded

    WALES has gone "smoke free". Or rather, that is the government spin
    on the situation. And Northern Ireland will be reunited with the rest
    of Ireland next month, if only in the sense of harmonised anti-smoking
    legislation.

    Some might observe that legislation against personal liberty is
    nothing new or particularly unusual in Irish history.

    But who would have though that it would be the Celtic fringe that
    led the way in passing laws that restrict personal liberties?

    It might be easier to stomach if the public health had shown marked
    improvement in the interim.

    The initial assessment from Scotland a year after its own ban is that
    people are not smoking any less and some say this is the story from
    Ireland as well.

    However, one result is that the pace of closure of traditional pubs
    is quickening because not all old-style watering holes have space
    for "smoking extensions" or the awnings springing up on the side of
    Irish pubs.

    The smarter alternative is to morph into the kind of gastro-pub so
    beloved by the Blairite and Cameronist wings of the Islington-Notting
    Hill axis.

    It is no small irony that so many of our liberties - as well much of
    our popular culture - were born in inns and coffee houses, and without
    them one wonders whether such legendary figures as Avo Uvezian would
    thrive or even exist.

    It was Edward Sahakian of the Davidoff shop in St James's who told
    me his story when I dropped in the other day.

    A fellow Armenian born in Beirut in 1926, Uvezian has had a colourful
    career and at 81 he is still going strong, "touring as a jazz pianist
    and loving all the good things in life, food, wine -and he can still
    charm the ladies", according to Sahakian.

    Born into a family of classical performers, young Avo became a jazz
    musician making his name as a pianist and band leader of the Lebanon
    Boys. In 1947 he emigrated to the US and, after serving in the Korean
    war, he settled in Puerto Rico.

    Here he discovered his love for cigars and was soon experimenting
    with different blends for his custom-made products, sharing them with
    guests at his club. And so the Avo brand was established.

    The step to commercial production was taken during the 1980s when
    he met master producer Hendrik Kelner in the Dominican Republic,
    eventually becoming part of the Davidoff stable after the producer
    recognised a kindred spirit.

    The Domaine Avo range is being discontinued and replaced by the
    XO series, explained Sahakian. But he stressed that Avo's quality
    commitment to aged and blended Dominican tobaccos was not being
    compromised.

    For instance the XO Trio Preludio is a lovely larger corona (15.2 cm,
    40 ring gauge), selling in tube at £8.60. Likewise the XO Quartetto
    Notturno, a smaller chubbier corona (12.7 cm, 42 ring), selling a
    tube at £8.

    They sit nicely with Davidoff's other brands such as Griffin - its
    tubed robusto (£8.80) or pyramide (£9.40). There is also a smaller
    robusto Griffin tubed version available at £8.80.

    But to spoil oneself one can still indulge in the Davidoff Millennium
    robusto at £16.40 or pyramide at £18.30. "We still have a good stock
    and I am sure Avo won't mind," said Sahakian with a smile.

    SmokeSignals

    http://lloydslist.com/ll/new s/viewArticle.htm?articleId=1176908474510

    --Bound ary_(ID_f8dPVdbnRJFFI1g2dwkj8w)--
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