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Hovnanian chief says Fed should have cut rates further

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  • Hovnanian chief says Fed should have cut rates further

    December 12, 2007

    Hovnanian chief says Fed should have cut rates further, denies sale
    speculation

    BLOOMBERG NEWS SERVICE Red Bank-based Hovnanian Enterprises Inc. Chief
    Executive Officer Ara Hovnanian said he is disappointed the Federal
    Reserve didn't cut interest rates more and it's difficult to determine
    if the housing market has hit bottom. "I would have hoped for a
    little bolder move,'' Hovnanian said in an interview. "There's a lot
    of fear and uncertainty, so I just think it would have been a good
    step for psychology'' to cut rates more, he said.

    Hovnanian said it's "hard to tell'' if the worst is over for housing,
    and that December sales have improved. The company, the largest
    homebuilder in New Jersey, has lost 75 percent of its market value
    this year through Tuesday, making it the second-worst performer among
    the 15 largest U.S. homebuilders.

    The Federal Open Market Committee Tuesday lowered the benchmark rate
    by a quarter-point to 4.25 percent, the third reduction since
    September as the central bank tries to contain the subprime credit
    crisis.

    Homebuilders have lost $31 billion in market value this year. New home
    sales fell 24 percent in October from a year ago and prices declined
    for the first time since 1994.

    The company is trying to weather the decline by trimming the inventory
    of unsold homes and paying down $400 million in debt, Hovnanian said,
    adding his bonus for the year "will be zero.''

    "We have been through these kinds of cycles many times in our 50 year
    history,'' he said. "We're trying to reduce overhead.''

    Hovnanian denied investor speculation that Toll Brothers Inc., the
    biggest U.S. luxury homebuilder, offered to buy the company.

    "There is a new rumor every week. No, we're not for sale,'' Hovnanian
    said.

    The builder said on Nov. 6 that 40 percent of its customers canceled
    contracts to buy homes in the fourth quarter as stricter lending
    standards made it tougher to obtain mortgages.

    The cancellation rate compared with 35 percent for the fourth quarter
    of 2006. The company delivered 3,969 homes in the three months ended
    Oct. 31, down 19 percent from a year ago, and net contracts fell 10
    percent.

    Hovnanian said last month that sales "seriously deteriorated'' in
    October and blamed tighter home-loan underwriting. Today, he said
    sales are improving.

    "Things have definitely picked up in December,'' he said.
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