Announcement

Collapse
No announcement yet.

Foot in the big leagues: Good business or ego boost?

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Foot in the big leagues: Good business or ego boost?

    National Post (Canada)
    February 1, 2007 Thursday
    National Edition

    Foot in the big leagues: Good business or ego boost? Billionaires are
    snapping up soccer teams and a Canadian businessman aims to join the
    club

    by Duncan Mavin, Financial Post


    Canadian businessman Jack Kachkar was at the soccer World Cup in
    Germany last summer when his "dream" of acquiring a European soccer
    club started to take shape.

    Sitting in the stands with his 14-yearold son, he was excited by the
    growing worldwide interest in the sport. "I was in Germany at a
    number of games and it's amazing the marketing potential of football,
    especially as the whole world plays it," said 43-year-old Mr.
    Kachkar, who was born in Syria of Armenian descent, and moved to
    Canada aged six.

    Just a few months later, Mr. Kachkar -- who made his fortune in real
    estate and the pharmaceuticals industry -- launched a bid to buy
    French soccer club Olympique Marseille for about US$150-million.

    If he's successful in his approach for the team, he'll join a flood
    of billionaire businessmen from around the world who have recently
    poured cash into soccer. Their goal is partly the lure of a return on
    investment in an increasingly commercial sport, and partly the
    ego-boost of owning a high-profile sports franchise.

    In 2005, U.S. sports tycoon Malcolm Glazer paid US$1.5-billion for
    Manchester United. Russian oil-billionaire Roman Abramovich bought
    current English champions Chelsea in 2003 for US$233- million. Last
    August, Cleveland Browns owner Randy Lerner paid US$120- million for
    a 60% share in Aston Villa, while, in November, a consortium of
    Icelandic businessmen bought West Ham United for US$161-million.

    The owners of Liverpool Football Club also confirmed last Friday that
    they have received interest about a possible sale from George
    Gillett, the owner of the Montreal Canadiens. A spokesperson for Mr.
    Gillett declined to comment.

    "These are usually pretty astute business people and they will want
    to see a return on their investment," said Glenn Rowe, a professor at
    the University of Western Ontario's Ivey School of Business who
    specializes in the business of sport. But, says Mr. Rowe, business
    people who invest in big sports franchises are often also often
    driven by a childhood ambition to be a sporting superstar, too.

    Mr. Kachkar explains his proposed investment as a passion. He played
    soccer at high school in Alberta, and was an attacking midfielder. "I
    wasn't a bad player. But the coaches got mad at me because I didn't
    come back to defend," he said in an interview from Paris last week.

    But the businessman says buying Marseille is also "a tremendous
    commercial opportunity" that will make him owner of one of the best
    supported and most successful teams in France.

    While most of those buying into soccer have put their cash in
    England, Mr. Kachkar stands to become the first foreign owner of
    French soccer club. He considered buying an English soccer team and
    even met with officials of Newcastle United. But, says Mr. Kachkar,
    he will get more bang for his buck by buying a team in France rather
    than in the English Premier League.

    "As a French team, there's a good pricing compared to English clubs.
    To take a team like [Marseille] and expose it to the world market,
    where football has grown so much, is a great business opportunity I
    couldn't pass up on," he said.

    Marseille is in fourth place in France's Ligue 1, and is the only
    French team to have won the European Cup, which it captured in 1993.
    The club was founded in 1899, though its most successful -- and most
    colourful -- history has been in the past two decades. Marseille's
    glory years came between 1989 and 1993 when it was French league
    champion five years in a row. However, the team was later stripped of
    the 1993 league title amid a match-fixing scandal and financial
    irregularities blamed on then-president Bernard Tapie. He was sent to
    jail for his part in the scandal, and the team was forced to start
    the 1994 season in the second division of the French league.

    Marseille has since clawed its way back to the top tier of French
    soccer under the guidance of the current majority shareholder, Robert
    Louis-Dreyfus, who is also the chief executive of sportswear
    manufacturer Adidas-Salomon AG.

    And it was Mr. Louis- Dreyfus who alerted Mr. Kachkar to the
    possibility he could acquire ownership of Marseille.

    "We feel Olympique Marseille -- the team and the brand -- has been
    under-marketed," Mr. Kachkar said.

    These days Mr. Kachkar spends much of his time in the U.S. and the
    U.K., as well as France. He has homes in Toronto and Florida, but, he
    says, "I still consider Canada my home."

    Mr. Kachkar said he will fund the Marseille acquisition from his
    personal fortune. He has amassed millions in a career that began at
    medical school in Hungary, when he formed a publishing company that
    he later sold to his university in Budapest. He used the proceeds to
    invest in real estate in eastern Europe and Canada. He is now the
    chief executive of Inyx Ltd., a global pharmaceutical business listed
    on the Nasdaq in New York. He hopes to close the deal for Marseille
    by the end of February.
Working...
X