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  • A Show Of Spirit:

    A SHOW OF SPIRIT
    By Erica Liu

    Burbank Leader, CA
    July 25 2007

    'Spirit of Armenia' brings singers and dancers to the Hollywood Bowl.

    "Spirit of Armenia!," a night of dance and music focusing on Armenian
    culture, will take place on Sunday as part of the KCRW World Festival
    series at the Hollywood Bowl.

    The concert will feature 15 performing acts presenting everything
    from more traditional Armenian music to modern Armenian pop tunes and
    performances by Armenian vocalists and dance ensembles, said Stepan
    Partamian, who is producing the event in collaboration with the Los
    Angeles Philharmonic Assn.

    This concert is the first of its kind in both ambition and scope,
    Partamian said.

    "This is the first time ever that we are presenting our own culture
    to the general Los Angeles public and seeing Armenians collectively
    contributing to a nonprofit organization that enriches cultural
    awareness in Los Angeles," he said.

    By organizing this concert, Partamian hopes to squash the
    preconceptions that Armenian musicians have to imitate mainstream
    artists in order to be accepted, and that there is no room for
    authentic Armenian artists.

    "My philosophy is totally different: I can go in and perform my own
    culture and people will come and accept me," he said.

    In choosing artists to perform at the concert, Partamian had only
    one requirement.

    "I don't want to pick people that want to sound like someone else,"
    he said. "A music note is a music note, but how you use it becomes
    cultural."

    The show will be divided into two contrasting styles, said Laura
    Connelly, the program manager for jazz and world music at the Los
    Angeles Philharmonic Assn.

    "We wanted to reflect the breadth of the Armenian culture. The first
    half is the more traditional and classical side of the music and the
    second half is the more pop and fusion side," Connelly said.

    Sako, an Armenian pop artist who has lived in Burbank for the past
    15 years, is one of the artists scheduled to perform Sunday.

    For the concert, Sako will perform "Shall We Dance?" and "Life is
    Good," his upbeat tribute to life.

    "What I try to do is make people happy with my music," he said. "That
    is my main intention."

    Sako considers his music to be a blend of trance and pop boosted by
    traditional instruments.

    "It has the groove of trance music but the melodies of Armenian music,"
    he said.

    Sako is also known as a pioneer of the genre within the Armenian
    community, said Susan Piliguian, Sako's manager.

    "With his music, he is ahead of his time by about 15 years," she
    said. "He introduced a different kind of music to the Armenian music
    industry. It's very new to the young generation and now, after 15
    years, they're listening to old CDs and going 'Wow, is this new?'"

    This is the first time Sako will be performing under the white shell
    of the Hollywood Bowl and also before an audience of what ticket
    sales so far indicate will be at least 50% non-Armenian.

    "It's a big honor, he said.

    "I grew up attending concerts there. It's amazing to see yourself
    up there. I hope people will see that we, as Armenians, do have very
    professional singers and dancers. It's really going to feel good to
    show them what we are made of."

    He remembers sitting in the audience during Luciano Pavarotti's
    "Good-Bye" concert, wondering "Oh my god, will I ever be on that
    stage performing one day?" he said.

    "I don't try to copy other people's style," Sako said. "I come up
    with my own original style. "I'm very extremely picky in what I do.

    That makes it definitely sound different."

    Armenian dance will also be prominently featured by 125 dancers from
    the Glendale-based Zvartnots dance ensemble and Vartan & Siranoush
    Gevorkian dance ensemble, Connelly said.

    "The costumes they have are so amazing, the moves ... ," Connelly said.

    "It's like having an army of dancers out there. It's quite a
    spectacle."

    In addition to both dance ensembles, also appearing from Glendale are
    Winds of Passion, Hovhannes Shahbazyan, Soseh Keshishyan of Element
    Band, Gagik Badalyan, Araks and Alik Karapetyan.

    "We've never really done a whole night of Armenian music and thought
    it was time to do it," Connelly said.

    "We're hoping a lot of non-Armenians come to the show and experience
    what a really vibrant culture it is."
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