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HSBC Looks Back To Its Roots In Asia. Britain's Biggest Bank Has Had

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  • HSBC Looks Back To Its Roots In Asia. Britain's Biggest Bank Has Had

    HSBC LOOKS BACK TO ITS ROOTS IN ASIA. BRITAIN'S BIGGEST BANK HAS HAD A TURBULENT TIME WITH ITS US BUSINESS, BUT IT NOW SEES EMERGING MARKETS AS LEADING ITS GROWTH.
    By Sean Farrell

    The Independent/UK
    Published: 31 July 2007

    It is a cruel irony that as the world has woken up to the huge
    potential of emerging markets in Asia, HSBC - whose roots in Asia go
    back to the 19th Century - has been trying to shore up its reputation
    against problems in the US, the world's most advanced economy.

    HSBC tried yesterday to draw a line under the most turbulent period in
    its recent history by ramming home the message that emerging markets
    are leading the bank's growth. Britain's biggest bank announced
    record pre-tax profit, up 13 per cent to $14.2bn (£7.0bn) for the
    first half of 2007, beating analysts' estimates, despite a $1.3bn
    profit drop in North America.

    The bulk of the profit rise came from Hong Kong and elsewhere in
    the Asia-Pacific region, where HSBC opened its first branches in
    1865. "Our roots lie in emerging markets... We will invest organically
    and by acquisition in developing markets," says its chief executive
    Mike Geoghegan.

    HSBC started life in 1865 as Hongkong and Shanghai Banking Corporation
    and was based in Hong Kong until 1992, when it bought Midland Bank in
    the UK as part of a diversification spree that helped turn it into
    the world's third-biggest bank. After Midland, HSBC bought banks
    in Germany, France and the US to increase its exposure to developed
    economies.

    HSBC is trying to reclaim its crown as investors' favourite bank
    for Asian and emerging markets, which have been overshadowed by its
    expansion into the racy market for US customers with poor credit
    records. This move paid off at first but the bank was hit by bad
    debts last year as defaults on mortgages rose with interest rates

    The $14.8bn purchase in 2003 of the US sub-prime lender Household
    International by its former chairman Sir John Bond made the bank
    evenly balanced between Asia, Europe and the Americas, but HSBC
    has lost some of its traditional premium to the UK bank sector as
    Household's problems have grown and investors have questioned whether
    HSBC is still a play on Asia's booming growth.

    "I think they have missed out on some opportunities to grow organically
    or through acquisition in Asia," says Oriel Securities analyst Mike
    Trippitt.

    "It's not just that they have not made enough investment in Asia,
    but they have switched that investment into the US. They are trying
    to restore that balance and make it clear that they are not going to
    ignore the heart of the business."

    The explosion in Household's bad debts came at a bad time for HSBC,
    just months after the new leadership of Mr Geoghegan and chairman
    Stephen Green took over after Sir John's departure in May 2006.

    After HSBC issued its first ever profit warning, alerting the market
    to the scale of Household's problems, Michael Taylor, the retiring
    head of equities at Threadneedle Investments, spoke for many when
    he asked why HSBC was involved with "trailer park" loans when it had
    opportunities for growth in Asia.

    Analysts say some of HSBC's emerging markets premium has disappeared
    to its long-time smaller UK rival Standard Chartered, which makes
    almost all its profit in Asia, Africa and the Middle East. Standard
    Chartered beat HSBC to buy South Korea's Korea First Bank in 2005.

    "HSBC were a bit too conservative," Mr Trippitt says. "Standard
    Chartered's recent results in Korea haven't been outstanding but it
    was a missed opportunity."

    Mr Green points to growth in China, India and Indonesia as examples
    of the bank's continuing investment in emerging markets. HSBC is the
    biggest international bank in China, where profit grew 69 per cent
    in the first half to $473m. The bank plans to open more than 30 new
    branches by the end of the year to capitalise on China's liberalisation
    of retail financial services.

    Mr Green also highlights the bank's Latin American operation, which
    has grown from about 10 branches a decade ago to 4,000 today after the
    bank spent $5bn on acquisitions. Mr Green says HSBC is not interested
    in joining the battle between Royal Bank of Scotland and Barclays to
    buy Dutch bank ABN Amro but he indicated HSBC would be interested in
    "the jewel in the crown", ABN's Latin American business, though he
    said it was unlikely to become available.

    Mr Green and Mr Geoghegan talk about "joining up" HSBC to offer
    services between markets and finance increasing trade flows between
    emerging markets.

    "This is not just a PR thing; it is about the power of the franchise,"
    Mr Green says.

    In addition to Asian and Latin American markets, the bank singled out
    Poland, the Czech Republic, Armenia, Kazakhstan and a new operation
    in Georgia for investment.

    HSBC fired the management of Household in February and installed its
    own man at the top of the business, with Mr Geoghegan taking personal
    responsibility for sorting out the mess. He says that as a result
    of reducing the bank's exposure to risky mortgage loans bought from
    other banks, the US impairment allowances were unchanged at $2.1bn
    in the first half.

    Mr Geoghegan also says the bank faces a challenging environment
    in Britain due to competition and regulatory issues. The bank paid
    out $236m in the first half to UK customers reclaiming unauthorised
    overdraft fees. With pressures in its two biggest western markets,
    it is no wonder HSBC is now playing up its emerging markets potential.

    "The opportunities are certainly there," says Collins Stewart analyst
    Alex Potter. "Through all the turmoil of Household, the parts of the
    business that have consistently outperformed expectations have been
    in Asia. As other elements are under pressure, it is in management's
    interest to focus investors on these businesses."

    --Boundary_(ID_OQpne4z80IKkxFwp HBL88w)--
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