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Russia's 'Spoilt Bratskis'

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  • Russia's 'Spoilt Bratskis'

    RUSSIA'S 'SPOILT BRATSKIS'
    By Jeanmarie Tan

    Electric New Paper, Singapore
    Nov 13 2007

    AMERICA has Paris Hilton and Ivanka Trump.

    Britain has Tamara Ecclestone (daughter of Formula 1 mogul Bernie
    Ecclestone) and Holly Branson (offspring of Virgin tycoon Richard
    Branson).

    And of course, Greece boasts one of the world's richest women,
    billionaire Athina Onassis, the granddaughter of the late shipping
    tycoon Aristotle Onassis.

    Now, the Russians are the latest to join this elite group of hot
    young heiresses.

    British newspaper The Daily Mail even coined a term for this new
    phenomenon that's gripping the former Soviet Union - Spoilt Bratski
    Revolution.

    Like their international counterparts, it's not enough for the
    daughters of Russia's mighty oligarchs to simply sit pretty in the
    lap of lifetime luxury and fritter away their family fortune.

    Besides conquering the society scene, these modern princesses have
    also made their names in fashion design, pop music and television.

    With more than a little help from daddy dearest, of course.

    RESENTED BY SOME

    These party-girl celebutantes are constantly tailed by the paparazzi
    and the flaunting of their wealth and success, splashed across tabloid
    pages, has given rise to some resentment.

    The girls - the first generation to have come of age after communism -
    are even compared to the spoilt daughters of the tsarist nobility who
    helped breed the envy which sparked the Bolshevik revolution in 1917.

    One of the members of the Spoilt Bratski Revolution is waifish Kira
    Plastinina.

    At 15, she's been touted as the world's youngest fashion designer
    and is fast becoming one of Russia's hottest.

    She has 28 shops selling clothes for teenage girls and is also the
    official costumier for the reality television show Star Factory,
    Russia's version of Fame Academy.

    The funds to set up her own company came from her father
    SergeiPlastinin, president and a major shareholder of food giant
    Wimm-Bill-Dann, and worth an estimated £350 million ($1.1billion).

    Plastinin also recently splashed out to make his daughter's dream of
    meeting US socialite Paris Hilton come true.

    He paid a reported £1 million to fly Hilton to Russia to endorse
    Kira's new collection at Moscow Fashion Week two weeks ago, reported
    Russian newspaper Pravda.

    Hilton did her job of drumming up publicity for the teenager by taking
    a front-row seat at the show and then sashaying down the catwalk with
    Kira beside her.

    The American heiress also splurged US$10,000 ($14,440) on clothing
    and accessories during a highly-publicised visit to Kira's flagship
    boutique in central Moscow.

    News channel Russia Today reported Hilton as saying: 'I am wearing
    her linen right now. She is an amazing designer at such a young age
    especially. I really admire her.

    'I love her clothes. I want to wear these clothes in LA and I'm going
    to give some to my sister.'

    Bob Von Ronkel, president of the Doors To Hollywood company, told
    Gossip Girls e-zine: 'Kira is a talented young designer, her father
    is a phenomenal marketing person.

    'Sergei Plastinin understands marketing like no one I've ever seen...'

    Kira admitted that her father's wealth and connections had made her
    fashion career possible, but stressed that she wasn't just a rich
    girl looking for attention.

    She told St Petersburg Times: 'It's not like I just went to my dad
    and said, 'I want a store,' and he gave me a store with my name on
    it and I don't do anything.

    'I'm always coming to work, and my thoughts are constantly absorbed
    in work. I always think about work, day and night. Sometimes I even
    draw designs in school.'

    Another Bratski whose father had a hand in bolstering her showbiz
    stardom is 24-year-old Alsou Safina, an award-winning pop star who
    is known as the 'Russian Britney'.

    Her politician father is Ralif Safin, founder of Russian oil giant
    Lukoil. His fortune is estimated at £350million.

    The sexy singer debuted in 1999 and has since released six albums in
    both Russian and English.

    EUROVISION RUNNER-UP

    She entered the Eurovision singing competition in 2000 and finished
    in second place, and even recorded duets with Latin singer Enrique
    Iglesias and US rapper Nelly.

    She also starred in the 2005 British horror movie Spirit Trap, which
    bombed at the box office.

    The Daily Mail quoted Alsou as saying: 'Any parent would help his
    child. I know that envious people keep calling me 'a singing petrol
    station'.'

    She also once declared that 'money is not a bad thing and finding a
    way of spending it is not aproblem'.

    Last year, Alsou married Armenian-Jewish oil scion Yan Abramov in what
    was termed 'the biggest wedding Moscow has seen yet'. It was attended
    by the cream of the city's celebrities, politicians, socialites and
    even the mafia.

    As a wedding present, Safin gave the couple a million-dollar Moscow
    penthouse and a huge dacha (country house or villa).

    Six months later, Alsou gave birth to a baby girl.

    But probably the best known of the Bratski pack is TV star Kseniya
    Sobchak, 26.

    Her father is the late academic Anatoly Sobchak, former mayor of St
    Petersburg and mentor to President Vladimir Putin as well as one of the
    earliest advocates of freemarket reforms as the Soviet Union crumbled.

    The limelight-loving 'It' girl became a household name by hosting
    the hit Russian reality TV series Home-2, where she plays cupid to
    the contestants.

    Kseniya is Moscow's answer to Paris Hilton, and no party, club
    gathering or luxury boutique opening in the capital is complete
    without her.

    She is also the darling of Russian tabloids and considered the most
    eligible bachelorette in Moscow.

    Her blonde good looks and twisty love life land her on the covers of
    magazines often.

    But Kseniya is sensitive to the charge that her success is the result
    of the Russian elite looking after its own.

    She told The Guardian: 'My job did not come without difficulty and
    everything I have done, I did myself.

    'I am proud of my father and I wanted him to know that I was not only
    his daughter, but someone myself.'

    Kseniya, who has dated a string of millionaires, makes no apology
    for her privileged lifestyle of conspicuous excess.

    She told The Daily Mail: 'I've got a kind of level below which I
    would never go, therefore my circle of friends consists only of
    wealthy people.'

    She also has little time for jealous critics, adding: 'It's
    understandable, especially in Russia where there are a lot of poor
    people.'

    She told the New York Times that she lives in 'little oases of normal
    Western lifestyle', a remark that highlights the vast gap between
    the newly-rich and the poor in Russia.

    'You go out on the street and it's dirty. There are people and their
    envy. It's a lot of negative energy.'

    Not surprisingly, in a country where one in four people still lives
    below the poverty line, Kseniya's words have caused deep resentment
    and raised the ire of ordinary Russians.

    Robert Service, professor of Russian History at Oxford University,
    told the Daily Mail: 'They are amazingly extravagant with an incredible
    energy and zest, a bit like the very, very rich in 1920s America.

    'But they are both phenomenally popular and unpopular at the same
    time.'

    http://newpaper.asia1.com.sg/show/sto ry/0,4136,147617,00.html

    --Boundary_(ID_owIe/fw8j iWWBm7FKL5WEQ)--
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