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  • Agents Beyond Law

    AGENTS BEYOND LAW

    A1+
    [01:24 pm] 27 November, 2007

    Lilit Galstyan, press secretary of the RA Ministry of Education and
    Science informed "A1+" that there was no institution in Armenian that
    prepared advertising specialists. Despite this, many individuals are
    actively engaged in advertising activities. Samvel Sahakyan, head of
    "Proxy" PR agency says: "Specialists are prepared alongside with the
    development of advertising market in Armenia. These specialists are
    mainly educated coming out of their private experience. They understand
    that the customers need good advertisement".

    The faculty of psychology of the Yerevan State University informed, the
    faculty intends to prepare advertising specialists. But it may be done
    only in some years since the University does not have corresponding
    specialists and material means yet. The RA Law "On Advertisement"
    adopted in 1996 does not include any provision reflecting on the
    activities of advertising agents.

    Despite the fact that no advertising specialists are prepared in
    Armenia, advertising market is developing in our country: "The
    situation around advertisement makes me happy. Since the agencies
    understand that advertisement should vary, it should be influential to
    encourage companies order advertisements. Following the advertisements
    on TV, we see that mainly qualified advertisements are broadcasted,
    though many advertisements of low quality also preserve, but I hope
    that the situation will improve soon", says Samvel Sahakyan.
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