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  • Burgeoning market plays it safe

    Burgeoning market plays it safe

    Variety.com
    October 24, 2007

    By TOM BIRCHENOUGH

    In Russia's rapidly growing distribution market, top-level indie films
    -- with the right distributor and release strategy -- surpass or match
    Hollywood studio fare. The middle ground is sparser; more determined
    arthouse films look increasingly desperate for screen space and audience
    interest, leaving would-be distribs disgruntled at rising asking prices
    for specialty films. That's increasingly pushed many indie players
    toward distributing local fare and expanding into exhibition. With
    screen space still at a premium, though, many distribs will be looking
    only for DVD and ancillary rights at AFM.

    Central Partnership (CP)
    Topper: Ruben Dishdishyan
    B.O.: $66.8 million
    Top pic: `Wolfhound' ($20 million)
    In brief: Founded in 1996, CP is the major player on the Russian indie
    front. It is well-capitalized and aligned with parent company
    Prof-Media, which is also investing in multiplexes. Strong domestic film
    and TV production slate dominates over acquisitions. Foreign purchases
    aimed at top indie product (released via main CP label) as well as at
    arthouse fare (via CP Digital). The main Russian player at AFM, CP also
    is the main seller of Russian product at markets: AFM screenings include
    costumers such as Vladimir Khotinenko's `1612'as well as contempo
    actioners `Paragraph 78' and `Revenge.'

    Paradise
    Topper: Gevorg Nersisyan
    B.O.: $36.7 million
    Top pic: `Resident Evil 3' ($9.1 million)
    In brief: Shingle, launched in 1992, favors predominantly European niche
    acquisitions, prebuying projects by auteurs such as Emir Kusturica. Its
    ownership of around 30 miniplex screens in and around Moscow (via its
    Five Stars brand and flagship two-screener Rolan) has made Paradise a
    leading player locally. Entered into domestic production with last
    year's boffo WWII kid drama `Scum.'

    West
    Topper: Tigran Dokhalov
    B.O.: $19.4 million
    Top pic: `1408' ($3.4 million)
    In brief: West's slate highlights more English-language indie fare than
    others, currently most dominantly repped by Weinstein Co. product. No
    sign of support for local production just yet, but West, founded in
    1994, controls at least three Moscow screens, including its flagship
    Orbita venue.

    Cascade Film
    Topper: Stepan Pojenyan
    B.O.: $15.3 million
    Top pic: `Servant of the Sovereign' ($5.3 million)
    In brief: When Sony and Disney set up direct distribution in territory,
    Cascade opted to remain an independent player. It has sought out local
    product to distribute, with company's top results this year being
    costumer `Servant of the Sovereign' (repped at AFM by CP). Outfit
    co-distributed some international product this year with Paradise.

    Pyramid
    Topper: Sergei Sendyk
    B.O.: $7.2 million
    Top pic: `Hostel 2' ($1.5 million)
    In brief: Grown out of a TV, DVD and ancillary sales rights company,
    Pyramid is now active in the theatrical market and runs a number of
    Moscow cinemas. Acquisitions are broadly focused on English-language
    product. Distrib has an extensive library.

    Kino Bez Granits (Cinema Without Borders) (CWB)
    Topper: Sam Klebanov
    B.O.: $684,000
    Top pic: `Reincarnation' ($84,000)
    In brief: Shingle has remained Russia's main arthouse player, though
    founder Klebanov is the first to admit it's a precarious role. The
    Russian-born, now Swedish citizen runs a tight ship through a
    Gothenburg-based affiliate company. Focus is on Euro festival fare, with
    a greater emphasis on Asian product than most others in the field. CWB
    also handles limited releases of local arthouse pics.

    Intercinema
    Topper: Raisa Fomina
    B.O.: n/a
    Top pic: n/a
    In brief: Kept indie fare alive in territory through the lean 1990s, as
    well as repping local quality product at international markets for more
    than a decade. Ambitions seem to have been pulled back somewhat with
    more selective acquisitions. Outfit continues to work with local
    filmmakers such as Andrei Zvagintsev (2003's `The Return' and 2007
    Cannes actor winner `The Banishment').

    Note: For CWB and Paradise, 2007 B.O. through Oct. 1; for others, B.O.
    Dec. 1, 2006-Oct 14, 2007

    Source: Russian Film Business Today

    Read the full article at: http://www.variety.com/article/VR1117974625.html
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