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The pursuit of a better cymbal never ends

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  • The pursuit of a better cymbal never ends

    New Brunswick Business Journal , Canada
    July 11 2009


    The pursuit of a better cymbal never ends
    Published Saturday July 11th, 2009


    Honour Bob Zildjian is being inducted into the New Brunswick Business
    Hall of Fame because of his drive and 'legendary' commitment to
    creating the world's finest cymbal

    C1John Pollack
    Telegraph-Journal

    After more than 70 years in the cymbal-making business, Bob Zildjian
    says he couldn't imagine being interested in any other career.

    At 14, Zildjian was told he would join the family cymbal business and
    he quickly fell in love with it. This, combined with a passion for
    music, sent Zildjian on a life-long quest to create the world's finest
    cymbal.

    Zildjian, 85, will be inducted into the New Brunswick Business Hall of
    Fame in recognition of growing Sabian Ltd. into a leading world-class
    cymbal maker.

    Glenn Cooke, co-founder of Cooke Aquaculture Inc. and Claude Savoie,
    founder of Acadian Properties, will also be honoured at a gala dinner
    in Moncton Oct. 20.

    Zildjian believes having a top-quality product is what took Sabian
    from a 15-person factory at its launch in 1981 to a 130-person, global
    operation with $35 million in annual sales.

    He started Sabian after losing a legal dispute with his brother,
    Armand, now deceased, over the family business Zildjian Cymbals, which
    is currently controlled by Bob's niece Craigie.

    In 1968 Zildjian moved to Meductic, just south of Woodstock, to open a
    specialty cymbal plant for Zildjian Cymbals, then controlled by his
    Armenian father, Avedis Zildjian III, whose cymbal-making roots date
    back to 1623 Istanbul, Turkey.

    When Avedis died in 1977, the company was split between Zildjian and
    his brother.

    "It was a question of - Let's get rid of Bob," he says with a laugh.

    Though he had to drop the Zildjian name, Bob kept the Meductic plant
    whose workers could make the more difficult cymbals. And a new empire
    was born.

    Today the brands - Sabian and Zildjian - are known as "the big two" in
    the cymbal world.

    Sabian is noted as the best in the world for quality, Bob Zildjian
    says. But the sales leader is less clear.

    "If we are second to Zildjian (the company) we're damn close," he
    says. "I'm more than sure we keep them awake at night, which is one of
    our desires."

    Though Bob Zildjian has stepped back from the day-to-day operations,
    leaving his son Andy as the chief executive, the company's pursuit of
    a better cymbal never ends.

    Sabian strives to be the driving force behind new cymbal-making
    innovations, whether it is burying the instrument in the ground for
    six months to add more "mellowness" to the sound or spending a decade
    developing a more affordable way of making cymbals with the highest
    tin content.

    This ambition has created quality products that have led to Sabian's
    success, Zildjian says.

    David Chambers, who has known the Sabian founder through business and
    friendship for decades, agrees.

    He says Zildjian's "legendary" commitment to creating the finest
    cymbals was obvious when working with anyone from the company.

    "He certainly gave lots of latitude to his senior administrators,"
    Chambers says. "But Bob had created the vision for that company and
    was absolutely without a doubt the driving force of energy and vision
    behind it."

    Chambers met Zildjian through advertising work his firm SGCI
    Communications did for Sabian. The two eventually became friends who
    would go on annual fishing trips on the Miramichi River.

    "Bob's way of doing business - ultimately you become part of Bob's
    world," Chambers says, meaning friendship was inevitable.

    While Chambers was advising on advertising for Sabian, Bob Zildjian
    would offer advice and support back to Chambers.

    "Bob wanted to make sure that I understood that if I wanted to
    undertake doing something on my own, he was absolutely confident I'd
    be able to do it," Chambers says. "And he'd be there to help me,"

    Money has only been part of Zildjian's ambition; spreading his love of
    music has been equally, if not more, important.

    He is happy to see so many teenagers playing instruments in garage
    bands these days.

    "It's just great to see enthusiasm for this whole music feel," he
    says. Though he admits it is also beneficial to his business, which
    makes cymbals for beginners to the most talented professionals.

    "Personally I'm not fan of rock 'n' roll," Zildjian says, "But
    financially I'm devoted to it."

    Since a drum set is used in the majority of styles of music, and each
    one uses multiple cymbals, Zildjian says there's a big need for
    cymbals.

    "The only thing that really doesn't use cymbals to any extent, is the
    damn Scottish pipe bands," he says on the phone from Meductic. "I had
    to marry a McTavish and she's been getting hell for it ever since."

    Zildjian married his wife Willi shortly after returning from the
    Second World War.

    Grown up in the Boston area, music - more specifically the big band
    sound - was Zildjian's main hobby.

    "It was the Depression, but we used music to forget our troubles," he
    says. "I was a musician, an unpaid one, and I enjoyed it."

    He would play a number of instruments through his life, including at
    one point the drums.

    Zildjian and his friends knew the names of all the swing band members
    like kids today memorize hockey rosters.

    "We didn't have the TV to ruin it," he says. "If you wanted to see the
    Benny Goodman band, you waited on pins and needles until he toured to
    your town."

    Photo: Sabian Ltd. strives to be the force behind new cymbal-making
    innovations, whether it is burying the instrument in the ground for
    six months to add more `mellowness' to the sound or spending a decade
    developing a more affordable way of making cymbals with the highest
    tin content. This ambition, says company founder Bob Zildjian, has
    created quality products that have led to the company's success.

    http://nbbusinessjournal.canadaeast.com/ front/article/725652
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