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Government To Spend $600,000 On Advertising Armenia On CNN And Euron

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  • Government To Spend $600,000 On Advertising Armenia On CNN And Euron

    GOVERNMENT TO SPEND $600,000 ON ADVERTISING ARMENIA ON CNN AND EURONEWS

    ARMENPRESS
    Jan 9, 2008

    YEREVAN, JANUARY 9, ARMENPRESS: The Armenian government plans to
    spend thousands of US Dollars this year to advertise the country as
    an attractive tourist destination and especially its winter resort
    town Tsakhkadzor, on CNN and Euronews.

    Mekhak Apresian, head of a department at the trade and economic
    development ministry, dealing with tourism, told Armenpress that the
    government will release to this end 180 million Drams (some $600,000),
    as much as it did for 2007.

    Also a resort town of Jermuk in the Vayots Dzor province, where
    the eponymous mineral water is produced, has now a cable road. Its
    construction was launched in late April of 2007.

    The government released 1.3 billion Drams from its reserve funds to
    that end. The cable road is 1000 meter long.

    The cable road is to give a push to tourism development and make the
    town more attractive for holiday-makers not only in summer, but also
    in winter.

    Mekhak Apresian told Armenpress that the cable road will be officially
    opened in mid-January.
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