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Russian VimpelCom OJSC Launches Beeline Brand In Armenia

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  • Russian VimpelCom OJSC Launches Beeline Brand In Armenia

    RUSSIAN VIMPELCOM OJSC LAUNCHES BEELINE BRAND IN ARMENIA

    arminfo
    2008-04-07 15:54:00

    ArmInfo. Russian VimpelCom OJSC launched Beeline brand in Armenia on
    April 7.

    VimpelCom Executive Vice President for Business Development in CIS
    Dmitri Pleskonos said at a press conference in Yerevan that it is
    a significant event for the company. He said that Beeline has been
    operating for already three years. For the first time it was launched
    in Russia. Armenia is the seventh country the brand is present
    in. (Ed. Since 2007, VimpelCom subsidiary, local ArmenTel CJSC, has
    presented the Russian company in Armenia). Due to the brand awareness,
    the company will become more recognizable, which makes it raise the
    quality of communication and service, the vice president said. 'We
    have made it our mission to become a service company of world level',
    D. Pleskanos said. Beeline network is present in Russia, Ukirane,
    Kazakhstan, Uzbekistan, Tajikistan, Georgia and Armenia.

    The network penetration in Russia and Ukraine reaches 100%, and in
    other states there is a good perspective of development. The company
    plans to penetrate into the CIS member-states and enter the far
    abroad market.

    BusinessWeek estimated Beeline brand at $7,164 million in 2007 and
    the annual growth made up 24%. D. Pleskanos said the share of the
    telecommunications market of VimpelCom OJSC in 2007 was up 5% to
    15%. (Ed. The share of the cellular market of VimpelCom OJSC in 2007 in
    Armenia decreased). For his part, Acting Executive Director of ArmenTel
    CJSC Gennady Kalgashkin said the company's priorities for the nearest
    future are improvement of the communication quality and coverage,
    as well as introduction of 3G (3rd generation) services, convergent
    tariffs and further digitization of the fixed line communication.

    To recall, local IT-company Bi Line as against the brand Beeline
    in Armenia.

    The company lodged against the Intellectual Property Agency of Armenia
    for allowing the license agreement between VimpelCom and ArmenTel.
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