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Armenia's Basketball Federation To Strengthen Its Marketing

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  • Armenia's Basketball Federation To Strengthen Its Marketing

    ARMENIA'S BASKETBALL FEDERATION TO STRENGTHEN ITS MARKETING

    ARKA
    April 7, 2008

    YEREVAN, April 7. /ARKA/. Armenia's Basketball Federation intends to
    involve foreign experts in strengthening its marketing, the President
    of the Federation Hrachya Rostomian said.

    "Today Armenian basketball is of no interest to businessmen, through
    sports like football, basketball, volleyball is a quite profitable
    business on the international arena," Rostomian said in presenting
    the report on two-year activities of the Federation.

    "We should stir up the interest toward basketball among businessmen,
    to inspire them with our sport," he said.

    Insufficient state financing is one of the main reasons preventing
    development of basketball in Armenia, the head of the Federation said.

    The state funds only just suffice to hold national championships, cover
    transportation costs for participation in international tournaments
    and for trainings, Rostomian said.

    In 2006-2008 Armenia's Basketball Federation received 67mln Drams,
    including 32mln of state appropriations. ($1=308.31Drams).
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