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AMSTERDAM - ARARAT AWARDS BRIEF TO AMSTERDAM WORLDWIDE
Campaign
March 20, 2009
Pernod Ricard Eastern Europe has awarded Amsterdam Worldwide the
creative account for its Ararat brand.
Amsterdam won the business following a pitch against undisclosed
agencies, and will work on repositioning the Armenian brandy as a
legendary beverage for Cognac and brandy connoisseurs.
The agency's first campaign for the brand will be released in the
next few months, and will target opinion-formers in Russia, Ukraine,
Armenia and other Eastern and Western European territories.
Brian Elliott, the founder and chief executive of Amsterdam Worldwide,
said: 'There is enormous scope to update the brand in the minds of
drinkers in Russia and other countries.'
Campaign
March 20, 2009
Pernod Ricard Eastern Europe has awarded Amsterdam Worldwide the
creative account for its Ararat brand.
Amsterdam won the business following a pitch against undisclosed
agencies, and will work on repositioning the Armenian brandy as a
legendary beverage for Cognac and brandy connoisseurs.
The agency's first campaign for the brand will be released in the
next few months, and will target opinion-formers in Russia, Ukraine,
Armenia and other Eastern and Western European territories.
Brian Elliott, the founder and chief executive of Amsterdam Worldwide,
said: 'There is enormous scope to update the brand in the minds of
drinkers in Russia and other countries.'