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VivaCell-MTS May Change Its Brand To MTS-Armenia

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  • VivaCell-MTS May Change Its Brand To MTS-Armenia

    VIVACELL-MTS MAY CHANGE ITS BRAND TO MTS-ARMENIA

    ArmInfo
    2009-05-20 18:26:00

    ArmInfo. VivaCell-MTS, subsidiary of Russian MTS company, may change
    its brand to MTS-Armenia by 2010, Director General of VivaCell-MTS
    Ralph Yirikian said today during a meeting with students of Armenian
    State Economic University.

    In Aug 2008 VivaCell brand was changed to VivaCell-MTS. Yirikian
    said that, when joining MTS group, VivaCell decided to familiarize
    Armenian subscribers with MTS brand and its quality. That's why,
    today, the company uses both brands. In the future VivaCell brand
    will be removed. However, since the company wants its brand to remain
    Armenian, it is considering the possibility of replacing it with
    not just MTS but MTS-Armenia. Presently, VivaCell-MTS is conducting
    different polls among its subscribers to see which of the brands they
    prefer. The final decision will be based on the results of the survey.
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