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INGO Armenia Insurance Company Involves Regional Mass Media In Agent

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  • INGO Armenia Insurance Company Involves Regional Mass Media In Agent

    INGO ARMENIA INSURANCE COMPANY INVOLVES REGIONAL MASS MEDIA IN AGENTS' NETWORK

    ArmInfo
    2009-05-25 16:43:00

    ArmInfo. "One of the key tasks of the Central Bank of Armenia
    is establishment of stable insurance sector, in this connection
    intensive and extensive expansion of the agents' network is expected",-
    Representative of the Central Bank of Armenia (CBA) Hayk Sargsyan
    said during the ceremony of awarding CBA certificates to 10 new
    agents of INGO Armenia insurance company. He pointed out that big
    hope is connected with the companies which started new intellectual
    business in the insurance sector, which ensures the highest growth
    rate today. According to A.Sargsyan, the regulator will expect
    the newly-qualified insurance agents to observe two main rules:
    transparent cooperation with insurance companies and ensuring the
    company's interests without damaging the clients' interests.

    The number of the company's agents has already reached 23, Head of
    the agents' network Khachik Sahakyan said and added that the regional
    coverage will attain a maximum by the end of 2009. "Nowadays our
    policies are available in all regions of Armenia, except Vayots Dzor
    and Tavush, the agents' presence in Tavush will be ensured by the end
    of summer, in Vayots Dzor - by the end of 2009. According to Sahakyan,
    the forthcoming expansion of the agents' network will be ensured also
    by means of agreement with mass media, 7 of them are already working
    in the agents' structure of the company.

    Head of the internal audit department of INGO Armenia Samvel Markaryan
    said, the company's agents will ensure an aggregate inflow of premiums
    worth 100 mln AMD in 2010. To note, INGO-Armenia is an apparent leader
    in the market.

    In I qt 2009 the company collected premiums worth 317 mln AMD and
    held the first position in the market.

    According to the experts of ArmInfo financial analysis service,
    involvement of mass media in the insurance agents' activity is an
    innovative solution in the insurance world. All active insurance
    companies are in Yerevan, the regions are less involved in the
    insurance sector due to both lack of information coverage and branch
    networks.

    By having concluded agreements with regional TV companies, INGO Armenia
    actually ensured its presence in the regions and information campaign,
    which will have a favorable effect on INGO Armenia's own sales and
    formation of insurance demand in the regions in general.

    Director of INGO Armenia Levon Altunyan said that large-scale expansion
    of the agents' network is held in accordance with the strategic
    development plan with due regard for forthcoming introduction of the
    mandatory automobile liability insurance OSAGO in Armenia, the draft
    law on which has passed the first reading in Armenian parliament.
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