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Orange Pledges $80US-Mil. Investment In Network Coverage In Armenia

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  • Orange Pledges $80US-Mil. Investment In Network Coverage In Armenia

    ORANGE PLEDGES $80US-MIL. INVESTMENT IN NETWORK COVERAGE IN ARMENIA

    World Market Research Centre
    Global Insight
    September 17, 2009

    France Telecom's Armenian unit, Orange Armenia, is to invest around
    $80US million on services and coverage in the country in 2009, reports
    ARKA. Company General-Director Bruno Duthoit is quoted as saying that
    Orange Armenia intends to become an innovative mobile operator in
    the country, and will be aided in this by parent group France Telecom.

    Significance: Orange is due to launch operations in Armenia in the
    fourth quarter of 2009 and has indicated that it plans to do so
    as a competitive, low-cost operator, while also placing much focus
    on mobile internet services (see Armenia: 10 June 2009: ). Mobile
    penetration in Armenia was around 79% at the end of the first half
    of 2009, indicating that there is limited room for organic subscriber
    growth and therefore placing quite a task in front of Orange if it is
    to make inroads. The market is currently led by MTS-owned Vivacell,
    with around 81% of the market, while VimpelCom's Armentel has 19%.
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