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ISTANBUL: Turkey's `foreign media initiative' heats up

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  • ISTANBUL: Turkey's `foreign media initiative' heats up

    Sunday's Zaman, turkey
    Dec 20 2009

    Turkey's `foreign media initiative' heats up


    Turkey has begun a public diplomacy campaign involving its neighboring
    countries through what has come to be called a `media initiative,'
    which seeks to have foreign correspondents and media bosses visit
    Turkey.

    Following the appointment of Ahmet DavutoÄ?lu as foreign minister on
    May 1, Turkey has worked to realize the `zero problems with neighbors'
    principle in its foreign policy, a result of which has been
    intensified efforts to normalize relations with Armenia and Syria.
    Top-level visits exchanged with Russia in the first half of the year
    strengthened Turkish-Russian relations. Numerous agreements that have
    been signed with Syria, Iraq, Iran, Sudan, Egypt, Jordan and Armenia
    have shifted Turkey's weight in regional affairs. To show that the
    normalization of relations with Turkey's neighbors is not only on the
    leadership level, the Turkish government is taking steps to
    familiarize local media organs of neighboring countries with Turkish
    politics, economy and culture. By doing so, the Turkish government
    aims to positively shape public opinion with respect to Turkey in
    surrounding countries.
    To bolster its foreign policy initiatives through engaging the people
    of neighboring countries, the Turkish government has started to
    organize trips of media representatives from abroad. Recently,
    Bulgarian, Moldovan, Azerbaijani and Syrian journalists visited Turkey
    to meet with local media representatives, government officials,
    representatives from political parties, civil society organizations
    and companies. The last such a visit concluded on Friday and involved
    a delegation comprising Syrian media bosses. The delegation, invited
    by the Foreign Ministry, met with Prime Minister Recep Tayyip ErdoÄ?an.
    The move is expected to improve relations prior to the prime
    minister's visit to Syria on Dec. 23, Neslihan Gözükara from the
    Directorate General of Press and Information (BYEGM), who coordinated
    the Syrian delegation's trip, informed Sunday's Zaman.

    Speaking to Sunday's Zaman, BYEGM General Director Salih Melek said
    media representatives from neighboring countries previously visited
    Turkey as tourists but that they now visit to learn something, to
    launch new projects and to start beneficial initiatives. `We organize
    visits by groups of journalists and try to serve them as best we can.
    Some of them are interested in investment opportunities, trade
    possibilities and economic relations. We help them meet
    representatives from related companies. Some of them want to meet with
    government officials, politicians and bureaucrats; we again try to do
    our best to make that happen,' Melek said.

    Commenting on the recent foreign policy initiatives, Melek said the
    new initiatives help foreign journalists and media bosses get to know
    Turkey better. `In the early 2000s, there were approximately 130-140
    journalists coming to Turkey each year. Now that number has already
    boiled over to 2,000 every year,' Melek said, adding that the number
    is constantly growing.

    Most of the groups of journalists visit big cities such as Ä°stanbul
    and the capital, Ankara. However, BYEGM also organizes trips to cities
    such as Gaziantep, Bursa, Kayseri and Konya to display Turkish culture
    and lifestyle to foreign reporters and media bosses. Many foreign
    journalists recently covered Å?eb-i Arus, ceremonies marking the 736th
    anniversary of the death of Mevlana Jelaluddin Rumi, in Konya. Melek
    also said they send journalists from the European Union to Konya to
    become familiar with Turkish culture and the nation's religion.

    Trip coordinators are very well organized and financed. The
    government's chief press information body pays travel costs, if
    necessary, accommodation and all expenses faced by visiting media
    representatives. The trip program is organized according to the
    journalists' requests and desires. `They choose with whom to meet and
    where to go. We only help them arrange meetings and take care of
    logistics,' Melek noted.

    Melek also said these trips help promote Turkey in other countries.
    `We broadcast in 11 languages and are working on launching broadcasts
    in Arabic and French very soon. Foreigners will now be able to follow
    Turkey through these channels,' Melek added.

    Meanwhile, a group of Turkish journalists are in the Armenian capital
    of Yerevan to meet with representatives of civil society
    organizations, government officials and media representatives there.
    Speaking to Sunday's Zaman from Armenia, Mensur Akgün, the director of
    the Global Political Trends Center (GPoT) and the organizer of the
    trip, said the primary aim of the visit is to contribute to the
    development of relations between the two countries. Akgün also added
    that among their goals in organizing a trip of Turkish media
    representatives to Armenia is improved understanding of one another by
    the two sides, overcoming prejudices and the development of stability
    in the region. `We also want to contribute to intensifying peace
    efforts in the Azerbaijani-Armenian conflict,' Akgün said.

    He noted that the first leg of the meeting between journalists from
    both countries was held in Bursa, during the 2010 World Cup qualifying
    soccer match between Turkey and Armenia on Oct. 10, and that it is now
    the turn of Turkish journalists to visit Armenia.



    20 December 2009, Sunday
    MAHÄ°R ZEYNALOV Ä°STANBUL
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