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BAKU: Armenia, Georgia and Azerbaijan to create a joint brand

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  • BAKU: Armenia, Georgia and Azerbaijan to create a joint brand

    AzerNews Weekly, Azerbaijan
    Dec 30 2009


    Armenia, Georgia and Azerbaijan to create a joint brand - report
    30-12-2009 05:42:20

    Armenia, Georgia and Azerbaijan will create a joint "Caucasian
    bouquet" brand name, according to Armenia Today.
    New wines under this name will appear in stores as early as next year.
    Artoush Lazarian, executive director of the Gumri Development Fund,
    head of Armenian office of the Caucasian Business and Development
    Network, said in his interview to Business Express that the project
    under financial assistance of British International Alert and the US
    Embassy in Armenia is being implemented within the framework of the
    Business and conflict program. The direct executors of the project in
    Armenia are the Gumri Development Fund and the Armenian office of the
    Caucasus Business and Development Network.
    According to Lazarian, the purpose of the project is to show that
    the South Caucasus is not simply a geographical area and not just a
    territory of conflict, but it is also a single economic space, where
    successful cooperation is quite possible. The project involved six
    wineries and companies from Armenia and Georgia and five from
    Azerbaijan. 17 items of different brands of white and red wines
    represented by Armenia, 13 brands of Georgian winemakers and 9 brands
    from Azerbaijan have been selected in the result.
    "Specialists from Italy, Britain, Turkey and other countries were
    invited as experts. Although the Turkish wines are not included in the
    "Caucasian bouquet", Turks are full participants in the project. The
    Turkish side is ready to assist in the further promotion of a new
    brand in overseas markets and I admit that this step is valuable. The
    expert and tasting phases of the project has completed and the wines
    are selected. Now designers are busy developing labels and packaging,
    creating posters and promotional leaflets. At the beginning of the
    next year there is a plan to launch a series of events to be held in
    the capitals of all three participating countries, as well as in
    Turkey. Presentations and promotions are planned in some European
    countries", said Lazarian.
    However, there are still some problems. `I think there will be no
    problems with the sale of Azerbaijani wines in Yerevan. But I wonder
    whether Azerbaijanis would want to invite our winemakers to their
    country. The fact is that, as far as I know, this country has a law
    under which they are prohibited advertising and selling Armenian
    goods. But the idea of Caucasian bouquet becomes senseless without
    participation of the production and representatives of one of the
    parties involved into the project. Therefore, we have prepared a
    letter to the Prime Minister of Azerbaijan for permission for
    participation of Armenian wines and winemakers in presentation events
    in Baku. I hope that the Azerbaijani authorities will treat this with
    understanding', said Lazarian. *
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