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Orange Armenia Pledges US$50-mil. Network Investment in 2010

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  • Orange Armenia Pledges US$50-mil. Network Investment in 2010

    World Markets Research Centre
    Global Insight
    May 7 2010


    Orange Armenia Pledges US$50-mil. Network Investment in 2010

    BYLINE: Michael Lacquiere



    Orange Armenia's chief executive, Bruno Duthoit, has indicated that
    the operator will invest around US$50 million in network development
    during 2010, reports Prime-Tass. Orange is aiming to expand its
    network coverage from the current level of 83% to 93% by August 2010.
    In the longer term, Duthoit has stated that Orange Armenia intends to
    become profitable by mid-2011.

    Significance:Having only launched commercial operations in late 2009
    in a market in which the penetration level was already approaching
    100%, Orange is understandably playing catch-up with bigger rivals
    K-Telecom and Armentel, but its investment plans indicate that it is
    nevertheless eyeing growth. The operator has pursued a strategy of
    low-cost pricing, aimed at generating subscriber uptake rather than
    massive revenue generation, and this prioritisation of subscriber
    numbers will be further aided by the expansion of its network
    coverage.

    From: Emil Lazarian | Ararat NewsPress
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