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ARMENIAN BRANDY SALES FALL IN RUSSIA
The Messenger
June 17 2010
Georgia
The Yerevan brandy factory plans to decrease its grape purchases by 10%
in 2010 compared to last year. Director of the Ararat Yerevan brandy
factory Arra Grigorian stated recently that this decision has been
made for technical reasons as the factory does not have extra tanks
to keep spirits in. Significantly, the company purchases grapes from
Armenian farmers only.
It is known that Armenian brandy is very popular in Russia, but
in 2010 20% less is being sold than in the period before the world
economic crisis. Grigorian states that Armenian brandy sales have
fallen largely because consumers prefer cheaper products. The sales
of high price brandies have remained constant, but those who once
bought lower quality Armenian brandy have started buying cheaper
brands instead. High quality Armenian brandy still sells well, but
most Russian brandy is half the price of Armenian brandy, therefore
Russian consumers prefer it at present.
From: A. Papazian
The Messenger
June 17 2010
Georgia
The Yerevan brandy factory plans to decrease its grape purchases by 10%
in 2010 compared to last year. Director of the Ararat Yerevan brandy
factory Arra Grigorian stated recently that this decision has been
made for technical reasons as the factory does not have extra tanks
to keep spirits in. Significantly, the company purchases grapes from
Armenian farmers only.
It is known that Armenian brandy is very popular in Russia, but
in 2010 20% less is being sold than in the period before the world
economic crisis. Grigorian states that Armenian brandy sales have
fallen largely because consumers prefer cheaper products. The sales
of high price brandies have remained constant, but those who once
bought lower quality Armenian brandy have started buying cheaper
brands instead. High quality Armenian brandy still sells well, but
most Russian brandy is half the price of Armenian brandy, therefore
Russian consumers prefer it at present.
From: A. Papazian