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Expert: Development Of Armenia's Branding Is Of Keen Importance For

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  • Expert: Development Of Armenia's Branding Is Of Keen Importance For

    EXPERT: DEVELOPMENT OF ARMENIA'S BRANDING IS OF KEEN IMPORTANCE FOR MAKING IT REGIONAL FINANCIAL CENTER

    PanARMENIAN.Net
    October 18, 2010 - 20:10 AMT 15:10 GMT

    The issue of turning Armenia into a regional financial center is
    discussed during all-Armenian conference of bankers and financiers
    organized by the Armenian Ministry of Diaspora jointly with the CBA
    and Union of Banks of Armenia.

    A Russian expert shared his opinion on the matter with journalists,
    saying that similar discussions are held also in Moscow.

    According to him, Singapore's and Hong Kong's experience should be
    studied, as they are financial centers of their regions. "And what
    is done in Russia and, partially, Armenia? First, we declare and then
    think of further steps. However, actions should be first," he said.

    As for shortages that can have impact on turning Armenia into a
    financial center, the expert said that attitude towards Armenia - its
    positioning, including branding - is of keen importance. "There is a
    legislative field, market infrastructure and stock exchange. However,
    the base of professional services for those companies, which will
    arrive here for listing, is weak in Armenia," the expert said.




    From: A. Papazian
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