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EXPERT: ARMENIAN ADVERTISEMENT MARKET BADLY IN NEED OF LEGISLATIVE REGULATION
ARKA
Oct 14, 2011
YEREVAN, October 14. /ARKA/. Armenian advertisement market is badly
in need of legislative regulation, Arzuman Harutyunyan, chairman of
Armneia's advertisement council, said Friday in Novosti International
Press Center.
"Armenia has the advertisement law, but it has some faults," he said.
"Besides, there are some phenomena connected with morality and some
breaches of the law which need attention."
He said that the advertisement council is trying to put things right
- it has repeatedly appealed to appropriate institutions and the
National Assembly.
The head of the council said that an appropriate concept was worked
out in 2010 and later proposals were submitted on changed in the law
on advertisement.
Harutyunyan found it difficult to indicate the precise number of
advertising agencies in Armenia because of the absolute lack of
segmentation at this market.
Raffi Niziblian, president of the Second International Advertisement
Festival Popok (Ð~^Ñ~@еÑ...) and head of Deem Communications company,
on his side, said that creative fantasy is abundant in Armenia, but
many advertising companies are avoid to spend much money for creating
ads, or are afraid of being first.
"Many creative people, after failing to produce results in Armenia,
leave the country, and their services become more demanded overseas,"
he said.
Armenia's Advertisement Council is nongovernmental organization
focused on advertisement market regulation.
The council was established five years ago, but obtained its legal
status this year.
The organization monitors advertisement market and provides consulting
services.
ARKA
Oct 14, 2011
YEREVAN, October 14. /ARKA/. Armenian advertisement market is badly
in need of legislative regulation, Arzuman Harutyunyan, chairman of
Armneia's advertisement council, said Friday in Novosti International
Press Center.
"Armenia has the advertisement law, but it has some faults," he said.
"Besides, there are some phenomena connected with morality and some
breaches of the law which need attention."
He said that the advertisement council is trying to put things right
- it has repeatedly appealed to appropriate institutions and the
National Assembly.
The head of the council said that an appropriate concept was worked
out in 2010 and later proposals were submitted on changed in the law
on advertisement.
Harutyunyan found it difficult to indicate the precise number of
advertising agencies in Armenia because of the absolute lack of
segmentation at this market.
Raffi Niziblian, president of the Second International Advertisement
Festival Popok (Ð~^Ñ~@еÑ...) and head of Deem Communications company,
on his side, said that creative fantasy is abundant in Armenia, but
many advertising companies are avoid to spend much money for creating
ads, or are afraid of being first.
"Many creative people, after failing to produce results in Armenia,
leave the country, and their services become more demanded overseas,"
he said.
Armenia's Advertisement Council is nongovernmental organization
focused on advertisement market regulation.
The council was established five years ago, but obtained its legal
status this year.
The organization monitors advertisement market and provides consulting
services.