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  • System's creative overload

    Los Angeles Times
    May 22, 2005 Sunday
    Home Edition

    POP MUSIC;
    System's creative overload;
    Sold-out theaters. An oddly functional partnership. A double dose of
    new music. These guys certainly proved the industry wrong.

    by Richard Cromelin, Times Staff Writer



    System OF A DOWN'S singer Serj Tankian and guitarist Daron Malakian
    are as oddly matched as the components of their band's epically
    disjointed music.

    With his Rasputin look and guru's serenity, Tankian sits on
    a dressing-room couch backstage at the Gibson Amphitheatre and
    contributes concise observations and epigrams ("The future doesn't
    exist, my friend -- we're making it right now") to the interview.

    Malakian, eight years younger at 29, is a prototype rock dude with
    a sensitive streak, and he seems full of nervous energy as he sits
    beside his bandmate, talking in rushes punctuated by loud laughs.

    "Daron is a true artist," says Rick Rubin, who has produced or
    co-produced all four of System's albums, including the new "Mezmerize,"
    for his American Recordings label. "He doesn't really live in the
    world. He lives in a bubble and the bubble is filled with music. All
    he does is listen to music and play music all day every day. He's got
    no interests or hobbies or social life or any of those things.... I'm
    not saying it's healthy, but it makes for good music."


    That's a matter of taste, of course, but even critics who generally
    avoid the harder stuff have developed a soft spot for the Los Angeles
    band's unlikely, unpredictable juxtapositions of heavy rock riffing
    and mock-operatic declamation. By turns surreal, absurd and pointedly
    political, System's music is what you might get if the Marx Brothers
    took possession of Metallica and hired Frank Zappa as arranger.

    As unconventional as it is, it has also become extremely popular. An
    hour after the interview, Tankian and Malakian join drummer John
    Dolmayan and bassist Shavo Odadjian in front of a full house at
    the 6,000-seat amphitheater for their annual "Souls" concert, which
    commemorates the Armenian genocide of the early 1900s.

    When the band takes the stage and launches into its new radio hit
    "B.Y.O.B.," the audience explodes in greeting. These fans have been
    waiting a long time since System's last formal album, "Toxicity,"
    came out in 2001.

    Sparked by the hit singles "Chop Suey," "Toxicity" and "Aerials,"
    the album sold 3.5 million copies in the U.S. and established System
    as a genre unto itself, with one foot in a form of heavy art-rock
    and the other in traditional headbanging. So anticipation was at a
    high pitch for its return to concerts and for last week's release of
    "Mezmerize," which is expected to contend for the No. 1 position on
    the national sales chart.

    *

    Creative chemistry altered

    It looks like business as usual for System of a Down, but behind
    the statistics and below the surface, internal balances have shifted
    significantly, and creative ambitions have risen.

    "If you go back to the first discussion [the band] ever had about this
    record, maybe years ago," says Malakian, "it was about stretching it,
    about not repeating ourselves, trying to do other things."

    As potent and provocative as the new album is, it's only half the
    story. As they recorded, they found themselves juggling too many songs
    for one CD, and rather than release a double-disc set or two separate
    albums at the same time, they assembled "Mezmerize" for release now and
    set aside a second full album, "Hypnotize," to come out in the fall.

    And the album reflects an altered creative chemistry. Malakian has
    always been the primary musical force, writing most of the music and
    co-producing with Rubin, but on "Mezmerize" he asserts a much more
    prominent presence as lyricist and singer.

    "I was a little nervous at first because I felt that I needed to sing a
    little bit more on these songs, but I wasn't sure how that would affect
    the band's sound," says Malakian. "Till now Serj's voice has been the
    main voice of System, and now I'm coming in a little bit more.... You
    know, you try things, you're not sure how they're gonna come out."

    Adds Tankian, "People look at us, they look at MTV or whatever, 'This
    guy does this, this guy does this.' None of us are that isolated. We
    do a lot of different things.... I think it's good for people to see
    that and not have us in our little walls."

    "There's an interesting balance in the band," notes Rubin, "because
    most of the musical ideas start with Daron, but then Serj brings a
    kind of poet's mentality to it. It's that combination that really
    pushes the envelope and makes it so extreme."

    The devilishly complex single "B.Y.O.B.," a montage of desert-warfare
    images that hammers the insistent questions "Why don't presidents
    fight the war? Why do they always send the poor?" exemplifies that
    byplay, with Malakian's metal riffs and catchy chorus integrated
    with his partner's edgier collection of shrieks and "la la la la la"
    interjections.

    "Mezmerize" packs plenty of System's familiar visceral punch and
    jerky, eccentric cadences, with a cleaner sound and even faster tempos
    elevating the sheer thrill of the musical chase.

    But the album introduces other new elements. Synthesizers and Vocorder
    form the setting for "Old School Hollywood," a quirky account of
    Malakian's day at a celebrity baseball game at Dodger Stadium. "Lost
    in Hollywood" is an emotive ballad in a David Bowie vein. And there
    are tight vocal harmonies that inspired them to joke in the studio
    that they were the black-metal version of Simon & Garfunkel.

    In "Violent Pornography," Malakian recoils from the images offered by
    contemporary media; in the soaring, sorrowful chorus of "Sad Statue,"
    he imagines the Statue of Liberty weeping over the polarization of
    U.S. society.

    "I find it to be the tone of the times, when you've got red and blue
    [states]," he says. "The Statue of Liberty stands there and is for
    freedom for all and unity and liberty and all the things that we're
    proud of in America, and it's crying -- it's kind of a picture you
    paint, looking out to modern-day America."

    Not everything is so clear, though.

    "I don't know, man, just a lot of crazed stuff's going on personally
    and in the world, and it's a reflection of that.... A lot of these
    songs I'm still figuring out. What they came from, what they're
    about.... To me, they all have something personal intertwined with
    something bigger than just personal, this big social thing....

    "People see it as political a little too much, in my opinion. I don't
    think it's politics that we're going for. I think it's more raising
    questions -- questions that I think people need to ask themselves
    before they make big decisions on anything in life, whether it's
    politics or religion or raising their kids, I think they should raise
    questions that aren't asked by the television necessarily."

    *

    Compromise-free zone

    In the patio area backstage before the concert, the four band members
    circulate through a crowd of friends and relatives. The scene is
    more family reunion than rock-show party, and it's a reminder of the
    close-knit community that nurtured the musicians

    Tankian, Malakian and Odadjian all attended the same private Armenian
    school in Hollywood, and the singer and the guitarist later teamed up
    in a band called Soil. When Odadjian became the bassist, System of a
    Down began its long march in 1995. Dolmayan joined as drummer in 1996.

    When the band started playing local clubs it attracted an audience,
    but not much encouragement from the music industry. "Don't scream,
    kid, you're never gonna get signed," says Tankian with a smile,
    recalling unwanted advice from record company people.

    Tankian kept screaming and the band kept touring and expanding
    its audience. Rubin signed them in 1997, and their fans' requests
    finally forced the single "Sugar" onto the radio. Now they've sold 10
    million albums worldwide, and in a hard-rock genre that's struggling
    commercially and creatively, they are, in Rubin's words, "the only
    heavy band that matters."

    Most important to the musicians, they've done it without making
    any compromises.

    "We're not catering to anybody but ourselves," says Malakian. "All that
    makes our success beautiful, because we've had so many people say we
    can't make it, whether it's because of our culture, our looks.... I
    can't tell you how many different things they've told us aren't gonna
    work with System of a Down, and the fact that we can be successful
    and not be made by a machine is a big deal for us."

    GRAPHIC: PHOTO: THEY WERE WRONG: Tankian says the typical advice from
    record company people was, "Don't scream, kid, you're never gonna
    get signed." PHOTOGRAPHER: Gina Ferazzi Los Angeles Times PHOTO:
    UNPREDICTABLE: The surreal, political alt-metal of System of a Down
    comes from Shavo Odadjian, left, Serj Tankian, Daron Malakian and
    John Dolmayan. PHOTOGRAPHER: Gina Ferazzi Los Angeles Times
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