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JAA: Student Entrepreneurs Bring Change to Their Communities

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  • JAA: Student Entrepreneurs Bring Change to Their Communities

    Junior Achievement of Armenia
    Contact Person: Anahit Manukyan
    Tel.: +374 10 53 51 67


    STUDENT ENTREPRENEURS BRING CHANGE TO THEIR COMMUNITIES


    *Yerevan**, Armenia* - Junior Achievement of Armenia, within the framework
    of the USAID-funded `Entrepreneurial and Civic Activism of Young People of
    Armenia' program, awarded small grants to eleven student companies to
    implement social projects in their communities. The winning grants,
    selected from ten submissions, will be used to create a playground in
    Azatani village (Shirak province), establish a library in Nor Geghi (Kotayq
    province) and build a bus stop in Voskehat (Armavir province). The awards
    ceremony, held on March 12 in JA Armenia's office, was attended by
    supporters from the business community, representatives of USAID, and the
    Republican Union of Employers of Armenia.

    Corporate social responsibility is a relatively new concept in the Armenian
    business community and Junior Achievement of Armenia is a pioneer in taking
    the idea to the schools. As of April 2011, 1500 students from 100 Armenian
    high
    schools have been involved in the Entrepreneurial and Civic Activism program,
    which seeks to enhance the economic and business awareness of Armenian
    youth. Junior Achievement of Armenia acquaints students with current
    international business practices, ethics and corporate social
    responsibility (CSR) issues, and helps unleash their business potential.
    `The program teaches young Armenians to become active citizens who contribute
    to the welfare of their communities,' says Armine K. Hovannisian, Executive
    Director of Junior Achievement.

    As part of their business activities, the students establish and run
    `mini-companies,' imitating real business operations. They elect their
    managers, conduct market research, write business plans, manufacture a
    product or offer a service, and design advertising and sales strategies. As
    part of their learning experience and CSR practice, they also allocate a
    portion of their profits to carry out community-oriented projects. Students
    receive guidance about their businesses from JAA teachers as well as
    consultants from companies such as VivaCell-MTS, Mary Kay, Megerian Carpet,
    Armenia Marriott Hotel, HSBC Bank, Kanaka Construction, the Coca-Cola
    Hellenic Bottling Company, and the Republican Union of Employers of Armenia.



    From: Emil Lazarian | Ararat NewsPress
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