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IT'S NECESSARY TO FIND COMMON AND PROFITABLE SOLUTION TO STIMULATE THE WORK RUSSIAN MASS MEDIA IN ARMENIA
YEREVAN, June 1. /ARKA/. It's necessary to find common and profitable
solution to stimulate the work Russian Mass Media in Armenia, as
stated the Head of the presidential department for inter-regional
and cultural ties with foreign countries Modest Kolerov. "Everybody
is tired of PR, and we should do practical steps instead of being
engaged in it", he said. He added that Russian cultural center with
information center and access to Internet could be a solution.
According to Kolerov, all the issues should be discussed practically,
since there is no common solution for governmental and private Russian
mass media, and the only thing which connects them is competition
and infrastructural possibilities.
Kolerov touched upon access of subscribers to news of agencies,
noting that "the way to the heart of a reader lies through open
access and subscription mostly refers to yesterday", and agencies
are better to make money by providing additional services. He also
noted that for international agencies some directions and regions
are unprofitable, for example "its' stupid to make money in the
Armenian market, since it's risky, as one may become dependent on
business-interests". A.H. -0-
YEREVAN, June 1. /ARKA/. It's necessary to find common and profitable
solution to stimulate the work Russian Mass Media in Armenia, as
stated the Head of the presidential department for inter-regional
and cultural ties with foreign countries Modest Kolerov. "Everybody
is tired of PR, and we should do practical steps instead of being
engaged in it", he said. He added that Russian cultural center with
information center and access to Internet could be a solution.
According to Kolerov, all the issues should be discussed practically,
since there is no common solution for governmental and private Russian
mass media, and the only thing which connects them is competition
and infrastructural possibilities.
Kolerov touched upon access of subscribers to news of agencies,
noting that "the way to the heart of a reader lies through open
access and subscription mostly refers to yesterday", and agencies
are better to make money by providing additional services. He also
noted that for international agencies some directions and regions
are unprofitable, for example "its' stupid to make money in the
Armenian market, since it's risky, as one may become dependent on
business-interests". A.H. -0-