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TALE HEYDAROV: "THE TRADITIONS AND CULTURE OF KARABAKH ARE IN DANGER OF EXTINCTION, AS THE REGION CONTINUES TO BE OCCUPIED BY ARMENIA" - PHOTOSESSION
APA
June 20 2012
Azerbaijan
Images of Azerbaijani Karabakh horses, and designs derived from
Karabakh carpets, have featured on a new range of top-quality ties,
pocket handkerchiefs and scarves by EDSOR Berlin
Baku - APA. Images of Azerbaijani Karabakh horses, and designs derived
from Karabakh carpets, have featured on a new range of top-quality
ties, pocket handkerchiefs and scarves, handmade from Italian silk,
by the long-established German fashion house EDSOR Berlin, working
in collaboration with The European Azerbaijan Society (TEAS). These
were launched on 19 June at the historic Hotel de Rome in the heart of
Berlin during an outstanding sound and light show, attended by around
500 people from the worlds of fashion, business, politics and society.
This high-profile event was covered by German and Azerbaijani
television and numerous journalists.
Jan-Henrik Scheper-Stuke, Manager, EDSOR Berlin, stated: "The
inspiration for the collection is the Azerbaijani region of Karabakh.
This project and the recent Eurovision Song Contest in Baku have
stimulated our interest in Azerbaijan. We need to know more about
this country. I did not believe that an event of such elegance could
be held in Berlin, and we had to reach out to Azerbaijan to make such
an event possible. I am delighted by the Karabakh-Azerbaijan range,
and hope that this joint venture will be the first of many between
EDSOR Berlin and TEAS."
Tale Heydarov, Chairman and Founder, TEAS, explained: "EDSOR Berlin
has supplied its products to politicians, film stars and the public
alike since 1909. It's this sense of heritage that makes EDSOR
Berlin the ideal partner for the new Karabakh-Azerbaijan range of
scarves, pochettes (pocket handkerchiefs) and ties. Tonight, we are
celebrating this new collection, which represents Karabakh, one of
the most beautiful Azerbaijani regions.
"The Karabakh region was home to some of the foremost Azerbaijani
poets, authors, artists and composers. The Karabakh school of carpet
design, elements of which are featured on the ties and pochettes, is
renowned for its intricacy. The region has also given its name to an
eponymous equine breed - the Karabakh racing and riding horse. This
horse was originally bred during the 19th Century, and is known for
the golden tint on its head. I am pleased to see its athletic form
represented on the scarves.
"Today, the traditions and culture of Karabakh are in danger
of extinction, as the region continues to be occupied by
neighbouring Armenia, resulting in 875,000 Azerbaijanis becoming
internally-displaced persons (IDPs) and refugees. By wearing the
products in the new Karabakh-Azerbaijan range, you will be showing
that these people and their ancient culture are not forgotten. A
percentage of the profits from this range will also go towards
purchasing musical instruments for the Shusha Children's Music School
in Azerbaijan. Shusha - the largest town in the Nagorno-Karabakh
region - was synonymous with Azerbaijani culture. It was occupied 20
years ago, and this purpose of this music school is to educate the
children of the IDPs to ensure that this culture is kept alive."
The attendees then viewed a film about the inspiration and
manufacturing of the new range, which included an interview with
Sammy Voigt, Designer, EDSOR Berlin. The event was followed by music
and dancing.
For more information on the range, visit www.karabakh-azerbaijan.com.
APA
June 20 2012
Azerbaijan
Images of Azerbaijani Karabakh horses, and designs derived from
Karabakh carpets, have featured on a new range of top-quality ties,
pocket handkerchiefs and scarves by EDSOR Berlin
Baku - APA. Images of Azerbaijani Karabakh horses, and designs derived
from Karabakh carpets, have featured on a new range of top-quality
ties, pocket handkerchiefs and scarves, handmade from Italian silk,
by the long-established German fashion house EDSOR Berlin, working
in collaboration with The European Azerbaijan Society (TEAS). These
were launched on 19 June at the historic Hotel de Rome in the heart of
Berlin during an outstanding sound and light show, attended by around
500 people from the worlds of fashion, business, politics and society.
This high-profile event was covered by German and Azerbaijani
television and numerous journalists.
Jan-Henrik Scheper-Stuke, Manager, EDSOR Berlin, stated: "The
inspiration for the collection is the Azerbaijani region of Karabakh.
This project and the recent Eurovision Song Contest in Baku have
stimulated our interest in Azerbaijan. We need to know more about
this country. I did not believe that an event of such elegance could
be held in Berlin, and we had to reach out to Azerbaijan to make such
an event possible. I am delighted by the Karabakh-Azerbaijan range,
and hope that this joint venture will be the first of many between
EDSOR Berlin and TEAS."
Tale Heydarov, Chairman and Founder, TEAS, explained: "EDSOR Berlin
has supplied its products to politicians, film stars and the public
alike since 1909. It's this sense of heritage that makes EDSOR
Berlin the ideal partner for the new Karabakh-Azerbaijan range of
scarves, pochettes (pocket handkerchiefs) and ties. Tonight, we are
celebrating this new collection, which represents Karabakh, one of
the most beautiful Azerbaijani regions.
"The Karabakh region was home to some of the foremost Azerbaijani
poets, authors, artists and composers. The Karabakh school of carpet
design, elements of which are featured on the ties and pochettes, is
renowned for its intricacy. The region has also given its name to an
eponymous equine breed - the Karabakh racing and riding horse. This
horse was originally bred during the 19th Century, and is known for
the golden tint on its head. I am pleased to see its athletic form
represented on the scarves.
"Today, the traditions and culture of Karabakh are in danger
of extinction, as the region continues to be occupied by
neighbouring Armenia, resulting in 875,000 Azerbaijanis becoming
internally-displaced persons (IDPs) and refugees. By wearing the
products in the new Karabakh-Azerbaijan range, you will be showing
that these people and their ancient culture are not forgotten. A
percentage of the profits from this range will also go towards
purchasing musical instruments for the Shusha Children's Music School
in Azerbaijan. Shusha - the largest town in the Nagorno-Karabakh
region - was synonymous with Azerbaijani culture. It was occupied 20
years ago, and this purpose of this music school is to educate the
children of the IDPs to ensure that this culture is kept alive."
The attendees then viewed a film about the inspiration and
manufacturing of the new range, which included an interview with
Sammy Voigt, Designer, EDSOR Berlin. The event was followed by music
and dancing.
For more information on the range, visit www.karabakh-azerbaijan.com.