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Armenian Fruit Managed To Establish Its Brand In The World

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  • Armenian Fruit Managed To Establish Its Brand In The World

    ARMENIAN FRUIT MANAGED TO ESTABLISH ITS BRAND IN THE WORLD

    ARMENPRESS
    13 July, 2012
    YEREVAN

    YEREVAN, JULY 13, ARMENPRESS: It is necessary to elaborate new
    mechanisms and formulate special loans for the increase of export
    volumes growth. At the briefing with the journalist Armenian Employers
    Republican Union head Gagik Makaryan came forth with the statement
    on July 13.

    " There was a decline in export volumes from Armenia due to financial
    and economic crisis and only recently a growth has been registered.

    Armenian fruit succeeded to form its brand in the world. "The same
    development is observed in the CIS countries, but, in general, at the
    course of the years the export structure did not suffer much change
    " Makaryan stated, Armenpress reports.

    The task is the banks do not want to finance the development of
    management by low interest rates. Besides Armenian enterprises are
    ignorant in markets' marketing.

    " Alcoholic beverages export dominates, which is mainly directed to CIS
    countries. Dairy produce, fish are considered risky for transportation:
    cans are safer to export. Armenian fruit for rather a long period
    was unknown, yet thanks to the exerted efforts it started to form
    its brand. There is a demand, we have to provide the needed amount"
    Makaryan concluded.

    Dwelling on the dollar fluctuations, he stressed that the revaluation
    of dollar may motivate the development of small business.




    From: A. Papazian
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