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Open For Business?: Debate Continues Over French Carrefour's Entry I

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  • Open For Business?: Debate Continues Over French Carrefour's Entry I

    OPEN FOR BUSINESS?: DEBATE CONTINUES OVER FRENCH CARREFOUR'S ENTRY INTO ARMENIAN MARKET

    BUSINESS | 02.04.13 | 15:48

    By GAYANE MKRTCHYAN
    ArmeniaNow reporter

    The potential expansion to Armenia by major "hypermarket" network
    Carrefour into the oligarchic and monopolized Armenian economy has
    raised heated discussions despite the government assurances that the
    legislative field in the country is favorable for foreign investment.

    "The Republic of Armenia and the government are interested in Carrefour
    to be represented and start operating in the Armenian market to offer
    the kind of services it does all over the world. It is important for
    our economy in terms of formation of a competitive field, introduction
    of a new culture, a new type of institutes and infrastructures,"
    stated Prime Minister Tigran Sargsyan.

    Management expert Harutyun Mesrobyan conditions the panic in the local
    business world over Carrefour's opening by several factors. He says,
    the oligarchic, monopolized economy is fearful, because it is always
    dealing with bureaucrats, the system, and always wants to have a
    "preferential" field. It takes over the market by non-market rules,
    and as a consequence it cannot be competitive.

    "Of course, when any new major player joins the game, domestic economic
    entities have to be protected in our country, but not oligarchs. An
    oligarch should be put into this difficult position, so that it becomes
    obvious whether he is that tough in fact, or it's just a show-off,"
    says Mesrobyan.

    Le Cafe de Paris former owner Valerie Ashkhen Gortsunian, who was
    forced to sell her business because of the years-long unfavorable
    business conditions and leave for France, says that if one does not
    have a "back" among the authorities in Armenia, no business can be
    successful here.

    The businesswoman says that in order to sustain a business in Armenia,
    one needs an insider in the Customs House to file bogus receipts and
    someone in the tax bureau to keep collectors away.

    "The situation in Armenia is very dangerous and that's the reality,
    laws have no force in the country," she says.

    Meanwhile, Vardan Ayvazyan, chairing the NA Standing Committee
    on Economic Issues, is amused over why Carrefour's introduction
    into Armenia is so politicized. After all, he says, the country's
    legislation does not prohibit a business's access to the country. The
    Republican MP is convinced that "the economy is on the right track"
    now in Armenia and that "monopolies are being overcome".

    Karen Vardanyan, heading the Department for Business Environment
    Improvement at RA Ministry of Economy, says negotiations are in process
    with Carrefour representatives and most probably the world's second
    biggest retailer will have opened a branch in Armenia by the end of
    this year.

    The speculations over Carrefour were initially sparked among public
    by signs at Dalma Gardens Mall (belonging to Russia-based Armenian
    businessman Samvel Karapetyan), announcing the network of shops,
    which later were removed. Further on, news appeared in the local
    press claiming that the authorities had decided to negotiate with
    Republican businessman Samvel Alexanyan and convince him to sell his
    Yerevan City supermarket chain to Carrefour.

    "To my knowledge, Carrefour has asked for 35,000-40,000 square meters
    of space. I have heard that Alexanyan has expressed willingness to
    sell his premises," says Ayvazyan.

    News.am local daily reports that Alexanyan claimed he himself had no
    business but that he was aware that his family business was offered
    for sale to Carrefour. The word goes among local media, however,
    that Samvel Karapetyan suspended the Carrefour deal and that it was
    allegedly done largely due to Alexanyan's rather productive efforts.

    The Carrefour issue was discussed in March at a meeting between
    Armenian Vice-Premier, minister of territorial administration Armen
    Gevorgyan, during his working visit to the United Arab Emirates,
    and Arab Majid Al Futtaim company leadership. (Majid Al Futtaim is
    a leading company in the Middle East and South Africa specialized in
    running multi-functional complex shopping and entertainment centers.

    In that region it is French Carrefour hypermarket chain's licensed
    partner.)

    Vice-premier Gevorgyan says Carrefour would not only offer new-quality
    services in Armenia, but would also enable domestic agricultural and
    processed products to exit into the world market through its huge
    network as a hypermarket.

    US Ambassador in Armenia John Heffern made a related twitter post:
    "Hear Carrefour wants to open in Yerevan. I used to shop there in
    Brussels. Would be good for competition here. Hope it happens,"
    he wrote.

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