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R-Mean and his supporters raise Genocide awareness through `Our Woun

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  • R-Mean and his supporters raise Genocide awareness through `Our Woun

    R-Mean and his supporters raise Genocide awareness through `Our
    Wounds' movement - INTERVIEW - PHOTOS


    http://news.am/eng/news/151817.html

    May 04, 2013 | 00:20
    By Anna Ghazaryan

    Armenian media outlets have recently published a photo of The Game
    wearing a T-shirt with `Our Wounds Are Still Open-1915' - the name of
    a movement launched ahead of the 98th anniversary of the Armenian
    Genocide. Meanwhile, `Open Wounds' song by R-Mean was quickly spread
    in the Armenian social networks. It was revealed that the movement was
    organized by a group of American Armenian young people who wanted to
    pay tribute to the Armenian Genocide victims and raise Genocide
    awareness all over the globe. Those who were behind the idea - rapper
    R-Mean and active Armenian community member from Boston Zareh Zurabyan
    told about the project in an interview with Armenian News-NEWS.am.

    Who is the author of this movement? How did the idea come along to
    write `Our Wounds Are Still Open-1915'? Who designed it and whose idea
    was it to have a design like that?

    R-Mean: My manager Alex Kodo and I had the idea of making a new video
    for this song because we knew it was a jewel. And along with it we
    wanted to do t-shirts.... I had written the song and called it `Open
    Wounds' so I felt like the shirt had to make the same statement as the
    song. `Our Wounds Are Still Open' was perfect. It was Alex's idea to
    add the `1915'. Then we contacted our graphic designer, the owner of
    `Extra Good' clothing line, Narek Churukyan who we sat down and did
    the actual design with.

    How did you start to spread the shirts? What makes people of other
    nationalities buy the shirt?

    Zareh: The social medias were very helpful in spreading the new video,
    and the shirt sales. R-Mean having a huge following throughout the
    world specifically in the West Coast of USA, and me having a large
    connection here in the East Coast specifically Massachusetts, Boston
    and Rhode Island, Providence and NY, Brooklyn, I was able to spread
    the shirts around here. We kind of combined our large network of
    friends and jointly promoted the video and the shirts. Everybody was
    happy to be part of the movement, and to help the cause. Having all my
    friends and family being back home in Armenia, some studying abroad in
    Germany, Moscow, France, R-Mean having family and fans back in
    Amsterdam and other parts of the world, it was easy to spread the word
    and have all the communities in these cities to buy the shirts -
    especially when they knew the proceeds will go to ArmeniaFund.

    Just from top of my head, shirts were bought from all over USA,
    Canada, UK, Norway, Sweden, Netherlands, Germany, Belgium, France,
    Spain, Italy, Austria, Switzerland, Bulgaria, Dubai, Budapest,
    Lebanon, Syria, Russia, Australia, New Zealand, and of course Armenia.

    What got other races to buy the shirt has to do with couple of things.
    One of the reasons is the design of the shirt. Just from a style point
    of view, the design and the colors that are used are modern and it
    speaks to the youth. People want to wear it to look good. Another
    reason is the saying, it is different, and it doesn't say Armenian
    Genocide on it as many other shirts say, which in turn isolates us
    from others. In this case the shirt is somewhat universal. It can be
    related to many injustices in the world that are not recognized. The
    1915 pinpoints the Armenian Genocide, but the Wounds can be related to
    many other injustices. As Martin Luther King Jr said, `Injustice
    anywhere, is threat to justice everywhere.'

    How did The Game decide to wear the shirt?

    Zareh: The Game and R-Mean are both from California, and they did a
    song together called `Lost Angels' before, so when the `Open Wounds'
    movement started, the mutual respect between them resulted in The Game
    to pay his respect to the victims of the Genocide, and to the large
    Armenian community in California. It was very nice of him and it is
    greatly appreciated.

    What other famous people were wearing the shirts, except for The Game?
    How did it happen that Kim Kardashian's fan page posted the video?

    R-Mean: It was important for us to show how many people in position,
    and people outside of the Armenian community were supporting this
    `Open Wounds' movement... We started contacting our connects in the
    music industry and really just anyone with a following that we knew
    people look up to and asked them if they wanted to be a part of this
    and support. We had legendary radio DJ's Julio G, Romeo of Tha
    Goodfellas, Sway from MTV and Tech on the world famous Wake Up Show
    (on Eminem's radio station Shade45)... We had Armenians like boxer
    Vanes Martirosyan, UFC fighter Manny Gamburyan, Dj Vick One, Capital
    Z, Maria Cozette, Hrach Titizian, Super Sako, and so many more... We
    had Singer/Actress Farrah Franklin (formerly from Destiny's child),
    and then of course The Game. These are all people we knew and they
    respected the movement and what we were trying to do so they
    supported. They posted pictures and the video online for all of their
    huge followings to see. We also got in touch with Congressman Adam
    Schiff who has always supported the Armenian cause in Congress. Our
    fans started reaching out to The Kardashians on twitter, IG, and FB
    telling them about the `Open wounds' song and the movement...
    Eventually they posted it on Kim's official fan page. That was real
    cool.

    `Open Wounds' song was loved by many people and it was widely spread
    in the Armenian social media very quickly. Please tell a little bit
    how it was written and who did the video?

    R-Mean: Several years ago I had the idea of doing this song. A
    genocide song named `Open Wounds'. I knew which producer I wanted to
    do it and I knew which singer I wanted on it. I also knew I wanted it
    to have duduk samples so I collected a lot of duduk CDs and took them
    to my producer Blind. He made the beat... And then I took the beat to
    Soseh. As soon as I played it she came up with the idea to use
    `Kilikia' I hadn't thought of doing the chorus in Armenian but when
    she said it I felt it was genius. Then I just put my heart into the
    verses and that was it. It truly came together magically.

    My manager Alex Kodo, who is also my director, did the video. He also
    did the video for my last song `Lost Angels' with The Game. But `Open
    Wounds' was all him. From the ideas, the footages, the concepts, the
    editing, everything... He really killed it.

    What other ideas do you have to raise awareness about the Armenian Genocide?

    R-Mean: As a Hip Hop artist, this is what I do. I put the message in
    my music and try to reach as many youth as possible and as many
    non-Armenians as possible. The song and the video will continue the
    spread... But more importantly we will be spreading the shirts all
    year long. This is not a once a year in April thing. We will keep
    spreading these because a good looking t-shirt is a great way of
    making a statement and spreading the message. Everyone keeps asking
    what that t-shirt means.

    Zareh: Like R-Mean said, Hip-Hop is the voice of the youth, and his
    song has aided me enormously in promoting the shirts and the awareness
    here in Boston. Local artists here like G-Eyez, Tha Jist, Chris aka
    Chief, Dark Blue and many more who have never heard of the Armenian
    Genocide or have, but didn't know how to pay their respect to the
    cause or bring awareness, reposted the video on their social networks.
    It was very nice of them to do so and I thank them for it. I went to
    the AYF Boston chapter and presented them with the shirts, went to
    High Schools, many of my friends in different business areas wore the
    shirts, and we only got positive feedback.

    Boston Armenian community had been very passive these last couple of
    years. The protests have had minimal participation from the youth. A
    lot of the kids didn't seem to have that passion that the elder
    generations used to have. So when the Boston community saw an artist
    like R-Mean being so passionate in his song for everyone to see, and
    spreading awareness on such a limelight along with these famous
    artists - it injected this fresh breeze of pride in the youth.

    It got to a point where I would see random people in the most
    unexpected places wearing the shirts. It is beautiful. Best part is
    that people always ask what the shirt says, so we are inclined to
    inform them of our history.

    April 24th, 2013 is over, I am still getting orders almost every day,
    Armenian and non-Armenian. It is a beautiful thing and I am very proud
    of the Boston Armenian Community for their support, passion, and
    enthusiasm. Boston community is passionate once again, and excited to
    do next year's protest in the newly founded Armenian Heritage Park in
    downtown for the Armenian Genocide Victims. We worked 5 years to
    finally get our own park here in Massachusetts, and we finally got it.
    It is time that we use that park with pride.



    From: Emil Lazarian | Ararat NewsPress
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