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USAID TO SUPPORT DEVELOPMENT OF COUNTRY BRAND FOR ARMENIA
February 20, 2014 | 16:45
YEREVAN. - USAID and the National Competitiveness Foundation of
Armenia (NCFA) on Thursday signed an agreement under which USAID
and the Government of Armenia will provide financial support to the
Foundation to create a country brand for Armenia.
U.S. Ambassador to Armenia John Heffern and Prime Minister of
Armenia Tigran Sargsyan witnessed the signing ceremony, held in the
Prime Minister's Office. Minister-Chief of Staff of the Government
of Armenia Vache Gabrielyan, Minister of Economy Vahram Avanesyan,
Deputy Minister of Economy Sergey Avetisyan, and U.S. Mission staff
were also in attendance.
The branding effort complements USAID's tourism development activities
by positioning Armenia on the world map and generating awareness about
the country as a place to visit and invest. Partners are confident
a strong brand and effective messaging will significantly benefit
Armenia by communicating Armenia's uniqueness to potential tourists
and investors, and distinguishing the country among its competitors.
During the coming nine months, the NCFA will lead the efforts of
brand creation and development of a promotional plan for Armenia.
News from Armenia - NEWS.am
February 20, 2014 | 16:45
YEREVAN. - USAID and the National Competitiveness Foundation of
Armenia (NCFA) on Thursday signed an agreement under which USAID
and the Government of Armenia will provide financial support to the
Foundation to create a country brand for Armenia.
U.S. Ambassador to Armenia John Heffern and Prime Minister of
Armenia Tigran Sargsyan witnessed the signing ceremony, held in the
Prime Minister's Office. Minister-Chief of Staff of the Government
of Armenia Vache Gabrielyan, Minister of Economy Vahram Avanesyan,
Deputy Minister of Economy Sergey Avetisyan, and U.S. Mission staff
were also in attendance.
The branding effort complements USAID's tourism development activities
by positioning Armenia on the world map and generating awareness about
the country as a place to visit and invest. Partners are confident
a strong brand and effective messaging will significantly benefit
Armenia by communicating Armenia's uniqueness to potential tourists
and investors, and distinguishing the country among its competitors.
During the coming nine months, the NCFA will lead the efforts of
brand creation and development of a promotional plan for Armenia.
News from Armenia - NEWS.am