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  • Informing, Influencing "Odar" Media

    INFORMING, INFLUENCING "ODAR" MEDIA

    [ Part 2.2: "Attached Text" ]

    Editorial, 30 April 2014

    In early April Armenians living in cities where they have activist
    communities held demonstrations to protest Turkish complicity in the
    attack on the mostly-Armenian town of Kessab in northern Syria.

    Such a demonstration was held also in Toronto on April 3. More than
    three-hundred Armenians--almost half of them under 30--converged on
    the downtown address of the Turkish Consulate to condemn Turkey.

    [Kessab-Dikran-Pick.jpg]

    The Armenian Youth Federation (AYF), which organized the rally,
    deserves our congratulations for a job well done.

    Carrying Canadian and Armenian flags, the passionate but disciplined
    crowd delivered a simple and strong message: Turkey should stop
    facilitating attacks by extremist foreign fighters on Kessab and in
    other parts of Syria. Despite provocation by a small group of Grey
    Wolves counter-demonstrators, Armenians remained on message. A woman
    from the Grey Wolves danced in glee to draw the Armenians into a
    confrontation, but failed to do so. Armenians did not approach the
    security cordon, which separated them from the Turkbeijan agent
    provocateurs.

    The AYF had informed local media of the rally, but there was almost no
    media presence and none from the city's highly competitive six dailies.

    Why not? Why the apparent indifference to the plight of 6,000
    Syrian-Armenians by Toronto's media? Several demonstration attendees
    muttered that the media are not interested, unless there is the
    potential of violence. Overstated, but with some truth. There could
    be a dozen reasons why reporters were not there, none of them the
    fault of the AYF. Getting coverage for protest rallies are among the
    most difficult, perhaps because such demonstrations often question
    the status quo which the establishment media and business like to
    maintain. As well, some news stories--no matter how well pitched--are
    not covered because editors might believe they run counter to the
    nation's foreign policy objectives. Armenia's foreign policy runs
    counter to NATO's wishes and mainstream media are hostile to Syria's
    Bashar Assad. Much of the Western mainstream media give a pass to
    the extremists fighting Assad, hoping the former would bring down
    Syria's leader.

    A major aim in why we will commemorate the centenary of the Genocide
    next year is to draw the world's attention to Turkey's crime and
    denial. To do so, we need positive media coverage. If we don't rouse
    the interest of the media, we will have failed.

    How do we get the media's attention for the tragedy that was
    perpetrated upon the Armenian nation one-hundred years ago? It's a
    tough assignment.

    Newspapers are mostly about news or something new. In the city room,
    last week's news is as dead as a doornail.

    Here are some tips which should help attract media interest to the
    century-old tragedy:

    1. Personalize the Genocide. Find the children of survivors who can
    tell the story of their parents and relatives in a few but powerful
    words. Approach media outlets in the area where the person you want
    to profile resides and drive the local angle.

    2. Find a link between the Genocide and the community you live in.

    For example, talk about non-Armenian citizens who spoke about the
    Genocide at the time and perhaps helped Armenians. Honor these friends
    of Armenians.

    3. In the months prior to April 24, 2015 invite media, particularly
    neighborhood publications, to events you are organizing. Unlike
    previous years, the whole year is open to coverage.

    4. Try to inject something current in your articles and releases.

    5. The cliché doesn't exaggerate: a picture is worth a thousand
    words. Lend media some of the graphic Genocide images. Send photos
    whose authenticity can't be challenged. Don't send, for example,
    fictional photos such as the line of crucified Armenians from the
    "Ravished Armenia" silent movie or the famous painting of the molehill
    of supposedly Armenian skulls.

    6. Don't assume journalists know about the Genocide. With the decline
    of mainstream media, many journalists know far less about international
    politics than their predecessors. Armenian information officers should
    spoon-feed the media the facts of the Genocide and Ankara's denialist
    stand. Provide unimpeachable sources--in print or on the Web.

    7. The focus should be on the government of Turkey, not Turks.

    Don't mislead by making the Genocide a story about religious
    differences...In these days of extreme religious sensitivities
    and obsession with political correctness, the Christian/Muslim
    narrative would not only present an incomplete picture but also be
    a self-defeating exercise.

    8. Armenians telling the story of the Genocide should recognize
    righteous Turks who helped Armenians or contemporary Turks (Ragip
    Zarakolu, Fethiye Cetin, Orhan Pamuk, Taner Akcam, et al) who speak
    on behalf of Armenians.

    9. The campaign to inform the media should start long before April
    24, 2015. Folders containing a variety of news releases and photos
    (or compiled electronically) should be sent to the media.

    The news releases would be about Armenians; their history; celebrated
    Armenians; the millennial homeland now occupied by Turkey; the
    Genocide; the slaying of Armenian writers and priests; the acts and
    words of the murderous Young Turk triumvirate; the brazen denialist
    policy of Turkey; the declarations of the International Association
    of Genocide Scholars; quotes by famous (non-Armenian) people about
    the Genocide... They should not be longer than 300 words.

    10. Put the Genocide in universal context. Point out that it was the
    precursor of the Holocaust... Include the famous Hitler quote.

    Mention other modern genocides. Point out that the Genocide is also
    relevant because it's causing instability in the Southern Caucasus.

    11. Have a designated person/committee as the source for centennial
    information.

    12. The news releases should stick to the facts and avoid
    emotive/sensational words. Use adjectives and adverbs sparingly.

    They should be grammatically correct and succinct: short sentences,
    short paragraphs.

    13. Don't write a sob story. Let the facts tell the story.

    14. Anticipate the editors' resistance that "it's an old story"
    and pre-empt it with sharply-written and eye-catching headlines,
    text and photos. Make sure the first sentence of the piece, called
    'lede' in journalese, 'hooks' the reader.

    15. When writing about the tragedy, remember that readers need to
    see a shape to the story, a completion, something hopeful to look
    forward to. Tell readers what Armenians have done and are doing to
    force Turkey to come clean. Speak of how refugee communities rose from
    the ashes to not only survive the tragedy, but to go on to thrive
    all over the world as good citizens in the countries that accepted
    them. Praise these countries for their hospitality.

    With your help, 2015 should be an interesting year for the Armenian
    nation.

    http://www.keghart.com/Editorial-Media

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