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Whatever Happened To ... Mangurian's?

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  • Whatever Happened To ... Mangurian's?

    WHATEVER HAPPENED TO ... MANGURIAN'S?

    Rochester Democrat and Chronicle
    Dec 19 2014

    Alan Morrell

    Mangurian's was a thriving furniture-store business whose founder's
    son became a high-stakes real estate developer who hobnobbed with
    sports legends and owned professional sports teams.

    The company operated two stores locally and a dozen or so more in
    Florida and other states. Mangurian's was considered one of the "Big
    Three" local furniture dealers during its more than half-century
    run, with a long-tenured workforce and an innovative "showcase"
    sales approach.

    Harry T. Mangurian Sr. started the business selling Oriental rugs in
    1923 and opened his first store on Park Avenue. He added furniture
    in the 1930s and moved the shop in 1945 to Monroe Avenue near South
    Goodman Street.

    Mangurian was a rags-to-riches success story. Born in Armenia, he
    came to America at age 11 to attend school. His parents, who remained
    in Armenia, were killed during the Turkish deportation of Armenians
    in 1915. Young Harry saved enough money from a printing job to open
    his business.

    His son, Harry Jr., expanded Mangurian's into a nationwide success. He
    became a prominent businessman and horse breeder in Florida but
    maintained real estate holdings in Rochester. Harry Jr. sold the
    Lincoln First Tower (now the Chase Tower) in downtown Rochester for
    a reported $32 million and built and sold thousands of condos in
    South Florida.

    He owned a charter jet fleet and tallied enough money to first become
    part-owner of the old Buffalo Braves NBA team and then sole owner of
    the Boston Celtics.

    Mangurian's was known for its "middle of the road" traditional and
    colonial styles of merchandise -- not cheap, but not top of the line.

    The Monroe Avenue store was a cavernous 90,000-square-foot outlet, and
    the company added a second local store on West Ridge Road in Greece
    in 1970. The company tried to upgrade its image in 1980, adding more
    upscale lines like Weiman, Clyde Pearson and Hickory Tavern.

    For a time, Mangurian's also operated a home-furnishings store on
    Thurston Road called the Thurston Colonial Shoppe.

    News stories touted the Mangurian method of merchandising. "No other
    furniture store in the country can boast the display and selling of
    home furnishings offered in ... Mangurian stores," stated a January
    1970 Democrat and Chronicle article. "The company is a pioneer of
    the warehouse-showroom concept of furniture retailing," said a 1972
    article.

    The business went public in 1969 and was sold by the Mangurian family
    the following year to General Portland Corp., a Dallas-based cement
    company. After the sale, Mangurian's -- which had added stores in
    Florida, Georgia, Texas and Colorado -- was a wholly owned subsidiary,
    with Harry Mangurian Jr. as chairman.

    When General Portland announced plans to sell some stores, Harry Jr.

    bought back the Rochester-area outlets in 1974 "because of the friends
    he had in those stores," company president George Alfieri said in a
    1988 Times-Union story.

    The Mangurians had long since moved to Florida. Harry Jr., who got
    into thoroughbred breeding in the early 1970s, bought a horse farm
    in Ocala, Florida, and owned as many as 900 horses at one time. The
    Thoroughbred Racing Association honored Mangurian in 2002 with its
    prestigious "award of merit." Democrat and Chronicle sports columnist
    Bob Matthews wrote at the time that Mangurian's Mockingbird Farm
    "ultimately became the most prominent horse farm in Florida."

    Harry Jr. also headed a group in the early 1970s to try to bring a
    professional football team to Tampa. His partner in the venture was
    golf great Jack Nicklaus. The two had met during the 1968 U.S. Open
    at Oak Hill Country Club.

    By 1978, General Portland closed its eight remaining Mangurian's
    stores in Florida. Locally, the Greece store closed six years later.

    The enormous Monroe Avenue store ended its run, reluctantly, in 1988.

    Mangurian said he was closing the shop only because he had no one
    to whom to leave the business, which still had multi-million dollar
    sales figures.

    "I've never been through a divorce, but that's probably as traumatic
    as this is going to be," a longtime Mangurian's official told reporter
    Mary Lynne Vellinga in a 1988 Democrat and Chronicle story. His length
    of service was not unusual, Vellinga noted. "All the salespeople are
    men," she wrote. "Most have gray hair to match their long histories
    with Mangurian's."

    The massive store was torn down in 1991, and a Rite Aid pharmacy and
    Blockbuster Video were among the businesses put up in its place. Harry
    Mangurian Jr. died in 2008 at age 82.

    Morrell is a Rochester-based freelance writer.

    http://www.democratandchronicle.com/story/news/local/rocroots/2014/12/19/whatever-happened-mangurians/20645883/

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