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ADVERTISEMENT FESTIVAL TO BE HELD IN SEPTEMBER IN ARMENIA
YEREVAN, JULY 17, NOYAN TAPAN. Armenia will take part in Moscow
International Advertisement Festival in November. This was informed
by Armen Martirosian, member of the Armenian Advertisement Board and
Chairman of the Antares publishing-advertising company, at the July
14 business meeting organized jointly with the Senator German company
producing writing materials. According to him, a similar festival
will be held in 2007 September in Armenia and will include almost
all directions of advertisement.
A.Martirosian reminded that from May 30 to June 3 this year Armenia
also took part in the Kiev (Ukraine) International Advertisement
Festival. Representatives of 4 Armenian companies were among the
jury members at the festival. 25 countries took part in the festival.
In 2006 September the Armenian Advertisement Board will invite
well-known Russian specialist on radio advertisement Ernest Marchukov
to Armenia. The latter will conduct radio advertisement courses and a
seminar on the subject "Sound in Armenian Radio Advertisement." Then
the board plans to organize showing of films of 2006 Cannes
International Advertisement Festival in Russian translation.
It was mentioned that advertisement festivals contribute to
activization of advertisement markets in countries where they are
held, besides, the market gives a high-quality production, growth
in prices for advertisement services is registered, companies having
international authority show interest in working on the given market.
According to A.Martirosian's data, the annual volume of Armenian
advertisement market is 30 mln USD. He considered unrealistic the
evaluations, according to which, TV advertisement market can have a
small volume amounting to 3 mln USD in a country. As A.Martirosian
estimated, the volume of external advertisement market exceeds 10
mln USD in Armenia, of print advertisement is 8 mln USD and of radio
advertisement about 0.5 mln USD. The rest falls to another directions
of advertisement.
YEREVAN, JULY 17, NOYAN TAPAN. Armenia will take part in Moscow
International Advertisement Festival in November. This was informed
by Armen Martirosian, member of the Armenian Advertisement Board and
Chairman of the Antares publishing-advertising company, at the July
14 business meeting organized jointly with the Senator German company
producing writing materials. According to him, a similar festival
will be held in 2007 September in Armenia and will include almost
all directions of advertisement.
A.Martirosian reminded that from May 30 to June 3 this year Armenia
also took part in the Kiev (Ukraine) International Advertisement
Festival. Representatives of 4 Armenian companies were among the
jury members at the festival. 25 countries took part in the festival.
In 2006 September the Armenian Advertisement Board will invite
well-known Russian specialist on radio advertisement Ernest Marchukov
to Armenia. The latter will conduct radio advertisement courses and a
seminar on the subject "Sound in Armenian Radio Advertisement." Then
the board plans to organize showing of films of 2006 Cannes
International Advertisement Festival in Russian translation.
It was mentioned that advertisement festivals contribute to
activization of advertisement markets in countries where they are
held, besides, the market gives a high-quality production, growth
in prices for advertisement services is registered, companies having
international authority show interest in working on the given market.
According to A.Martirosian's data, the annual volume of Armenian
advertisement market is 30 mln USD. He considered unrealistic the
evaluations, according to which, TV advertisement market can have a
small volume amounting to 3 mln USD in a country. As A.Martirosian
estimated, the volume of external advertisement market exceeds 10
mln USD in Armenia, of print advertisement is 8 mln USD and of radio
advertisement about 0.5 mln USD. The rest falls to another directions
of advertisement.