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UCLA vs. USC: Collegiate Rivalry Boosts Telethon Fundraising

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  • UCLA vs. USC: Collegiate Rivalry Boosts Telethon Fundraising

    Armenia Fund, Inc.
    111 North Jackson St. Ste. 205
    Glendale, CA 91206
    Tel: 818-243-6222
    Fax: 818-243-7222
    Url: www.armeniafund.org

    PRESS RELEASE
    Contact ~ Sarkis Kotanjian
    [email protected]

    UCLA vs. USC: Collegiate Rivalry Boosts Telethon Fundraising

    Los Angeles, CA - During Armenia Fund's 9th international Telethon 2006,
    the rivalry between UCLA Bruins and USC Trojans, ironically helped fuel
    fundraising efforts during the last hours of the program. Celebrity
    attorney Mark Geragos challenged Bruins and Trojans during the program,
    ahead of this Saturday's game, to beat each other in the total amount
    pledged for Armenia Fund. Immediately following the on air live
    challenge, the studio was flooded with phone calls from students
    pledging anywhere from $20 to $500.

    The rivalry between the two campuses was even evident at the studio.
    Hundreds of volunteers answering phone calls also happened to be UCLA
    and USC students. Even phone bankers were pledging amounts on their
    behalf and paying on the spot. UCLA Bruins had high hopes of surpassing
    their Trojan brothers and sisters, except when one USC alumnus called in
    and paid $10,000 with a confirmed credit card and challenged UCLA
    students to beat the amount.

    Although the telethon is over, the challenge continues ahead of this
    Saturday's football game. Armenia Fund would like to express its sincere
    gratitude to the students of UCLA, USC and other local campuses for not
    only bringing their sharp collegiate differences during the telethon,
    but also volunteering their time for a worthy cause.

    Armenia Fund continues to accept donations via its online secure portal
    at www.armeniafund.org. The challenge continues ahead of this Saturday's
    game. Armenia Fund will announce final results on Monday.

    Armenia Fund, Inc., is a non-profit 501(c)(3) tax-exempt corporation
    established in 1994 to facilitate large-scale humanitarian and
    infrastructure development assistance to Armenia and Nagorno Karabakh.
    Since 1991, Armenia Fund has rendered more than $160 million in
    development aid to Armenia and Nagorno Karabakh. Armenia Fund, Inc. is
    the U.S. Western Region affiliate of "Hayastan" All-Armenian Fund. Tax
    ID# 95-4485698
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