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THE CONSUMER OF "ARAR" IS MADE TO BUY "BYUREGH"
By A. Muradyan
http://168.am/en/articles/7179
February 25, 2010
According to information received from various sources, in the natural
water market of Armenia the Jermuk Group company is literally trying
to shut down all the small companies that compete in the market.
For example, recently in the market of natural water the hydrogenated
water of the company Arar has become noticeable. This has essentially
decreased the sale of Byuregh water of the Jermuk Group. We mean the
water tanks over five liters. The Byuregh label that has been produced
since 2001 is produced in plastic and glass bottles and recently it has
been produced in big gallons. Unlike Byuregh Arar company appeared in
the market later; approximately a year ago and has certain reputation
in the market. Arar company doesn't circulate any commercials and
doesn't hold PR actions. However, in the opinion of the experts of
this sector it has occupied an essential role in the market with
its qualitative characters. As of Byuregh, then everybody knows that
Jermuk Group spends enormous amount of money on the elite commercials
of Byuregh and includes the stars to show business in those. Thus, in
the market of natural water a tense struggle has broken up, as a result
of which the owner of Jermuk Group, NA MP Ashot Arsenyan is trying to
use his levers. In particular, according to this information, he had
asked the NA MP Sashik Sargsyan for help. Also, let us mention that
Arar company has two owners, one of who, according to our information,
works in the customs committee of Armenia. Days ago, the latter was
ordered to cease the operation of production in big gallons. Yesterday
we tried to stay in touch with the management of Arar company and find
out what is going on in fact. The phone number of the company posted
on their website now belongs to Byuregh company. So when we called
it was the Byuregh company to answer. The receptionist answered that
this is the phone number of Arar but the consumers of Arar are already
served by the Byuregh company. The person, who we were talking to
(by assuming that we are an Arar consumer) that Byuregh promises a
surprise to the ones, who'd buy a tank of 19 liters. To our question
as how long has it been that Byuregh answers the calls of Arar the
receptionist said, "one week."
By the way, she was explaining in a quite pleasant voice the privileges
of Byuregh that the company offers to the customers of Arar. Thus,
we can assume that the office of Arar belongs to Byuregh.
According to reliable sources the devices of Arar with 5 and more
liters were confiscated by Jermuk Group. The thing is that Arar has
given the opportunity to its customers to get the devices on credit.
Therefore they have been in change of freezing devices as well.
According to our information the freezing devices of Arar are now in
sale by Byuregh company and the price offered is four or five times
cheaper than before.
By A. Muradyan
http://168.am/en/articles/7179
February 25, 2010
According to information received from various sources, in the natural
water market of Armenia the Jermuk Group company is literally trying
to shut down all the small companies that compete in the market.
For example, recently in the market of natural water the hydrogenated
water of the company Arar has become noticeable. This has essentially
decreased the sale of Byuregh water of the Jermuk Group. We mean the
water tanks over five liters. The Byuregh label that has been produced
since 2001 is produced in plastic and glass bottles and recently it has
been produced in big gallons. Unlike Byuregh Arar company appeared in
the market later; approximately a year ago and has certain reputation
in the market. Arar company doesn't circulate any commercials and
doesn't hold PR actions. However, in the opinion of the experts of
this sector it has occupied an essential role in the market with
its qualitative characters. As of Byuregh, then everybody knows that
Jermuk Group spends enormous amount of money on the elite commercials
of Byuregh and includes the stars to show business in those. Thus, in
the market of natural water a tense struggle has broken up, as a result
of which the owner of Jermuk Group, NA MP Ashot Arsenyan is trying to
use his levers. In particular, according to this information, he had
asked the NA MP Sashik Sargsyan for help. Also, let us mention that
Arar company has two owners, one of who, according to our information,
works in the customs committee of Armenia. Days ago, the latter was
ordered to cease the operation of production in big gallons. Yesterday
we tried to stay in touch with the management of Arar company and find
out what is going on in fact. The phone number of the company posted
on their website now belongs to Byuregh company. So when we called
it was the Byuregh company to answer. The receptionist answered that
this is the phone number of Arar but the consumers of Arar are already
served by the Byuregh company. The person, who we were talking to
(by assuming that we are an Arar consumer) that Byuregh promises a
surprise to the ones, who'd buy a tank of 19 liters. To our question
as how long has it been that Byuregh answers the calls of Arar the
receptionist said, "one week."
By the way, she was explaining in a quite pleasant voice the privileges
of Byuregh that the company offers to the customers of Arar. Thus,
we can assume that the office of Arar belongs to Byuregh.
According to reliable sources the devices of Arar with 5 and more
liters were confiscated by Jermuk Group. The thing is that Arar has
given the opportunity to its customers to get the devices on credit.
Therefore they have been in change of freezing devices as well.
According to our information the freezing devices of Arar are now in
sale by Byuregh company and the price offered is four or five times
cheaper than before.