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An entrepreneur's final act of generosity

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  • An entrepreneur's final act of generosity

    Thu, Aug. 16, 2007

    An entrepreneur's final act of generosity
    By Gayle Ronan Sims
    INQUIRER STAFF WRITER

    Jirair S. Hovnanian accomplished one final dream last week --
    surrounded by his family, he helped to build a home for free and gave
    a Camden family a new start.

    Mr. Hovnanian, a Mount Laurel home builder whose business developed
    6,000 homes in South Jersey over four decades, died Tuesday, 10 days
    after he participated in an episode of ABC's Extreme Makeover: Home
    Edition.

    "On the morning of his death, my grandfather had been animated and
    talking about a new project," said grandson, Garo. "Then his heart
    just stopped." Mr. Hovnanian was pronounced dead a short time later
    at Virtua West Jersey Hospital Marlton.

    A funeral service will be held Friday for Mr. Hovnanian, 80, who never
    stopped striving to make the world a better place for his family, the
    Armenian people and the underdog. The Iraqi-born Armenian American
    died after collapsing at his Mount Laurel residence that day.

    The funeral will be held at 11 a.m. Friday at St. Gregory's Armenian
    Apostolic Church, 8701 Ridge Ave., Philadelphia. Friends may visit at
    9 a.m. Friday.

    Burial will be in Lakeview Memorial Park, Cinnaminson, N.J.
    Mr. Hovnanian, who lived the American dream and helped others do the
    same, founded the home-building firm J.S. Hovnanian & Sons of Mount
    Laurel, N.J.,in 1964.

    On Aug. 4, Mr. Hovnanian's firm completed a house in 96 hours for
    ABC's television show Extreme Makeover: Home Edition. The Pennsauken
    home was built for Victor Marrero and his five sons. The Marrero
    family had been featured along with three other Camden families in an
    ABC 20/20 documentary in January about children growing up in poverty.

    "Mr. Hovnanian gave me and my sons a lifeline. I will love him all my
    life," said Marrero. "He was quiet and always in the back. He was not
    a showoff. He told me 'I know you and your boys will be all right.' He
    threw so much loveat me."

    "My grandfather inspired others and was happy to help the Marrero
    family," his grandson said. "He was thrilled when our company was
    chosen to build the house. We tried to keep him out of the heat by
    bringing him to the site at night when it was cooler. But he was there
    when they moved the bus and when the Marrero family first saw their
    new home."

    "It was incredible to see how tight the Hovnanian family is," said
    Shannon Oberg, development and marketing coordinator for Urban Promise
    in Camden, the organization that donated the land in Pennsauken for
    the Marrero home. "Mr. Hovnanian's sons and grandson show such
    respect and admiration for him. It was sweet to watch them. Building
    the home for the Marreros and the love of the Hovnanian family for
    their patriarch was like his legacy blown up in a hugeway right before
    my eyes."

    Mr. Hovnanian, whose Armenian parents fled to Iraq in 1915, was one of
    six children. His father, Stepan, owned a construction company in
    Baghdad. Mr. Hovnanian, who graduated from a Jesuit high school in
    Iraq, immigrated to North Philadelphia in 1948.

    "He knew very little English and owned nothing - but he had big
    ideas," his grandson said. Mr. Hovnanian married Elizabeth
    Vosbikian. On a wing and a prayer, her family had founded Quickie
    Manufacturing Corp., which makes Quickie broom, mops and nearly 100
    other popular inventions.

    Determined to succeed and make a better life for his family,
    Mr. Hovnanian earned a bachelor's in business in 1952 from the Wharton
    School at the University of Pennsylvania.

    He and his three brothers founded a building firm in the early 1950s
    which eventually split into four companies. Mr. Hovnanian started
    J.S. Hovnanian & Sons which over the past four decades has built more
    than 6,000 homes in Burlington, Camden and Gloucester counties.

    During the 1970s, Mr. Hovnanian worked for the enactment of New Jersey
    laws protecting buyers of new homes such as the Uniform Construction
    Code, the Municipal Land Use Law and the 10-year Home Owner's Warranty
    Program.

    Mr. Hovnanian's interests branched out into other personal and
    business ventures such as building a school which bears his name in
    1978 in New Milford, N.J., for Armenian children.

    He also financed and founded the Center for the Advancement of Natural
    Discoveries using Light Emission (CANDLE) in Armenia, a huge facility
    which generates beams of ultraviolet light for protein crystallography
    and to employ scientists in his homeland.

    A champion rose-gardener, Mr. Hovnanian, along with two scientists,
    founded Nature's Wonder, a local company producing an extract of peat
    product that encourages plant growth.

    A long-time supporter of the Burlington County Boy Scout Council, he
    started the Jirair S. Hovnanian Scholarship Fund. As part of their
    application, college-bound Eagle Scouts write essays on "What it Means
    to Me to be an American."

    In 2006, Mr. Hovnanian was given the Ellis Island Medal of Honor for
    his contribution to America and for outstanding citizenship by the
    National Ethnic Coalition of Organizations Inc. Mr. Hovnanian was
    president of the New Jersey Builders Association and life director of
    the National Association of Home Builders.

    In addition to his grandson and wife, Mr. Hovnanian is survived by
    sons Stephen and Peter; five more grandchildren; two
    great-grandchildren; three brothers; and two sisters. Donations may be
    made to the Jirair S. and Elizabeth Hovnanian Family Foundation, 900
    Birchfield Dr., Mount Laurel, N.J. 08054.
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