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THE FIRST ARMENIAN MODERN HYPERMARKET STAR MEETS THE REQUIREMENTS OF THE MOST FREAKISH BUYERS
arminfo
2007-08-27 19:21:00
The first and modern supermarket of the STAR network, which was opened
in Nork Massiv III in Yerevan the other day, meets the requirements
of the most freakish buyers.
As the Marketing Director of the STAR company Narine Avetisian
told ArmInfo, the supermarket's shopping space exceeds 2 000 square
meters. 'The supermarket, which works 24 hours a day, meets the most
up-to-date requirements of retailers, both from the point of view of
assortment of goods and the level of services', she noted. According
to her, 20 000 names of food and non-food products are sold in the
supermarket, which is meant for daily and weekly shopping. At the
same time, according to N. Avetisian, the large shopping space and
the wide variety of the assortment of each category of goods give a
possibility to offer the buyer a large price spectrum. 'The quality of
the goods should correspond to their price,' N.Avetisyan noted. She
added that the trade in the supermarket is carried out not only by
cash, but by means of plastic cards as well.
To note, with the opening of the first hypermarket, the STAR company
actually implemented a project of multi-format conception of retail
development, which consists of three main formats: small self-service
shops in the center of Yerevan (the metro format), medium-sized grocery
supermarkets in densely- populated regions (the supermarket format),
and large centers (the hypermarket format). By the end of 2007,
the retail food network of Star will have 10 shops of different
formats. At the moment, there are 5 STAR supermarkets: 2 shops in
Amiryan and Tigran Metsi streets, 2 medium-sized supermarkets in Avan
and Zeitun, and 1 hypermarket in Nork Massiv.
To note, the European Bank for Reconstruction and Development has
owned 28,3% of STAR company's shares since October 2006. Within
the next 2 years the company will invest about $16 mln in extension
of the network of STAR supermarkets and creation of a logistic and
distributive center.
arminfo
2007-08-27 19:21:00
The first and modern supermarket of the STAR network, which was opened
in Nork Massiv III in Yerevan the other day, meets the requirements
of the most freakish buyers.
As the Marketing Director of the STAR company Narine Avetisian
told ArmInfo, the supermarket's shopping space exceeds 2 000 square
meters. 'The supermarket, which works 24 hours a day, meets the most
up-to-date requirements of retailers, both from the point of view of
assortment of goods and the level of services', she noted. According
to her, 20 000 names of food and non-food products are sold in the
supermarket, which is meant for daily and weekly shopping. At the
same time, according to N. Avetisian, the large shopping space and
the wide variety of the assortment of each category of goods give a
possibility to offer the buyer a large price spectrum. 'The quality of
the goods should correspond to their price,' N.Avetisyan noted. She
added that the trade in the supermarket is carried out not only by
cash, but by means of plastic cards as well.
To note, with the opening of the first hypermarket, the STAR company
actually implemented a project of multi-format conception of retail
development, which consists of three main formats: small self-service
shops in the center of Yerevan (the metro format), medium-sized grocery
supermarkets in densely- populated regions (the supermarket format),
and large centers (the hypermarket format). By the end of 2007,
the retail food network of Star will have 10 shops of different
formats. At the moment, there are 5 STAR supermarkets: 2 shops in
Amiryan and Tigran Metsi streets, 2 medium-sized supermarkets in Avan
and Zeitun, and 1 hypermarket in Nork Massiv.
To note, the European Bank for Reconstruction and Development has
owned 28,3% of STAR company's shares since October 2006. Within
the next 2 years the company will invest about $16 mln in extension
of the network of STAR supermarkets and creation of a logistic and
distributive center.