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  • Foreign Investors Took The Fancy Of Immovables, Banks And Energy In

    FOREIGN INVESTORS TOOK THE FANCY OF IMMOVABLES, BANKS AND ENERGY IN ARMENIA
    Narine Kirakosyan

    ArmInfo, May 22, 2007.
    2007-07-03 12:11:00

    Interview of Head of the Department of Consulting Services of 'Ameria'
    Company Gagik Sahakyan

    If the Armenian entrepreneurs, having a business-project, used to
    apply for professional consultation at the end of 90s for attraction
    of investments, today they apply for advise regarding increase of
    productivity of investments in economy and profitability of their
    business. As the saying goes," contribution demands wit" and investors
    often apply for this "wit" to "Ameria", the leading company in the
    market of consulting services in Armenia. "Ameria" specializes in four
    main spheres of professional activity: managerial consulting; audit;
    accounting and tax consulting; juridical consulting; investment and
    banking services.

    Head of the Department of Consulting Services of "Ameria" Company
    Gagik Sahakyan kindly agreed to answer a number of questions of
    ArmInfo correspondent.

    Mr Sahakyan , your company, founded in 1998, has soon become the
    leader in the Armenian market of consulting services. You introduced
    the international experience in this sphere and showed understanding
    of the local peculiarities during solution of complex problems in
    more than 30 spheres of economy and public activity. What is the
    evolution of consulting services over the last years?

    In 1998-2000, we were more addressed a request to find investors. The
    entrepreneurs had ideas, however, the political-economic situation
    of those years was accompanied by lots of financial problems, which
    had to be solved.

    Our specialists also assisted in developing a strategic plan of
    development, directed to potential investors. Then they started
    addressing more for support during restructurization of production,
    i.e. when it is necessary to determine the points of "increased danger"
    in the business system, reveal the inner reserves of the enterprise,
    enhance its investment attractiveness. Then, the domestic enterprises,
    which lost the external markets, had to find new target markets,
    for which our specialists examined the market demands. In addition,
    if the market was free for almost all the business undertakings in
    the midst-end, 90s, now big competition exist in the market and our
    clients seek for the ways of competitiveness increase.

    However, evolutional development exists here as well. For example, at
    the end of 90s, we advised the Armenian entrepreneurs on processing
    of agricultural production, who lost the market, to refuse from
    production in glass container, aimed at the final consumer, and
    start production of concentrated juice, tomato and other products
    in big aseptic barrels aimed at industrial consumers. This saved the
    companies' resources and allowed entering the international markets
    with confidence. However, now, when the financial state is stable and
    upgrading is completed, we advise again to switch over to production
    aimed at the final user. Although it requires considerable marketing
    efforts but enables to work in more profitable segments. Today,
    the business development evolution has reached the level when the
    majority of our clients address us for the purpose of increasing
    efficiency of their business processes. This includes optimization
    of organizational and functional structures of companies, development
    and implementation of informational control systems, etc.

    What sphere do the investors prefer today to invest money in?

    The investors are greatly interested in developer projects. Of course,
    initially, the investors wish to study the financial peculiarities in
    the area of construction of the housing real estate, its profitability
    and the possible concomitant risks. The agricultural and processing
    sectors, which need enlargement of technological opportunities,
    also regenerate. At the same time, unfortunately, the textile and
    engineering industries are in crisis. The facilities of metal mining
    industry remain rather demanded for investments. It is pleasant to
    note that despite the positive conjuncture in external markets,
    the majority of companies, which exploit the large deposits, are
    guided by experience of the efficient foreign management and attract
    qualitative resources as to increase efficiency of the processes.

    Some interest is also observed in the area of information technologies.

    You render consultations in the banking sphere as well. It would be
    interesting to know your assessment of the situation.

    I would characterize the situation in the banking system of Armenia as
    stable with all the pluses and minuses typical to this stability. In
    fact, we have a rather predictable banking system, a relative security
    of investments, low inflation level, on one hand. On the other hand,
    most of the banks are passive in their investment activity, that
    negatively affects potential development of the industry. Here, we
    lag behind many countries, including the CIS developing countries. For
    example, the situation in Georgia in this aspect has radically changed
    over the last years. The banking system here develops more rapidly. I
    think the point is that the key free resources of the banking system
    are mainly concentrated on the building and development projects where
    the level of risk is more predictable than in industry. However, I
    am sure that investments in the banking sphere will grow and lead to
    diversification of the banking services and use of new technologies
    that, in its turn, will cause toughening of competition and natural
    strive for broadening of the client base via a literate and more
    aggressive policy.

    There are foreign investments in the energy sphere of Armenia,
    especially in the small energy. This is a profitable sphere for
    investors. Why the energy prices are so high in Armenia?

    The power generation in Armenia is carried out by three main sources
    and the prime cost of each of them vastly differs. The hydropower
    plants assure 20% of the total energy output, the nuclear power
    plant generates the cheapest electric power and assures 40% of the
    demand. The heat power plants generate the same volume of power and
    the prime cost of each kW makes up more than 3 cents. I think our
    electric power prices are not so high taking into account that 1 kW
    at night costs 15 drams and 25 drams in daytime. This is a fair price
    which allows the energy-generating plants to gain rational profit
    and attract new investments for upgrading of plants and construction
    of new powers. Moreover, it should be noted that the policy of
    tariffs especially stimulates investments in the renewable energy
    resources. The investment activity, observed in the sphere of HPP,
    is stipulated for this fact, especially as the operational life of
    Hrazdan hydropower plant ends in 2017, and that of Metsamor Nuclear
    Power Plant ends a year earlier. Construction of new NPP is undecided,
    especially since this project is very expensive.

    Therefore, the extensive network of HPP may become a partial
    alternative to it.

    At last, can you comment on the prospects of development of tourist
    business in Armenia?

    If the matter concerns the tourism development as such, it is
    necessary to get concentrated on the directions of the sphere where
    the investments may give results. You see, there are prerequisites
    for the religious tourism development, there is an extreme or an
    echo-tourism, which may and must be developed in Armenia. Having all
    the resources - historical and cultural objects - one could develop
    a tourist infrastructure meeting the international standards. For
    example, one could design places for souvenir-trade, small hotels,
    restaurants and other infrastructures with attraction of designers and
    landscape architects, taking into account the opinion of the Church.

    At the same time, the tourists are attracted not only by sightseeing,
    but the rest and entertaining programmes as well. As for the resort
    town of Tsakhkadzor, one cannot say that it has become a resort. Here
    the main problem is not the absence of investments but of a concept
    according to which this area is developed. The investors made great
    contributions where and how they liked, however, in most of cases,
    the resort development logic was not taken into account during the
    hotel construction. High prices in the hotels is another problem to
    be fortunately solved by the market. High prices seem to dictate
    high-level service. In fact, the service in these hotels should
    pass a long way to meet the international standards. In a nutshell,
    Tsakhkadzor has no style that is typical to a mountain-ski resort,
    and this omission should be completed if the investors wish to repay
    their expenses and the state - to stimulate development of a definite
    niche in tourism.
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