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Whether We Really Need `Golden Apricot'

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  • Whether We Really Need `Golden Apricot'

    WHETHER WE REALLY NEED `GOLDEN APRICOT'

    `HAYOTS ASHKHARH'
    14 July 07

    The fourth international film festival `Golden Apricot' prompts us
    about the futility of the existence.
    Had a similar event taken place in our reality around 20 years back
    it would have definitely been a real event in our social life, while
    nowadays it is an imperceptible and unremarkable event.
    Those who are ex-officio obliged to fulfill their duties they did
    so, the other part of the society is quite indifferent towards it.
    Of course it has an external reason as well.
    During the Soviet times festival movies were windows towards the
    great and prohibited world. People used to attack the movie halls to
    watch these movies with half an eye. Whilst the demand of the
    prohibited fruit was manifested not only in cinematography but also in
    the markets where the cost of one pair of jeans was equal to one-month
    salary.
    By the way the admiration that prevailed not only in the cultural
    but also political life was also conditioned by the before mentioned
    phenomenon. Foreign press was considered to be the highest instance
    truth and the wise and just political structure of the countries on the
    other side of the iron curtain.
    In the everyday mythology of that period it was considered a
    `different kingdom' an island of dreams where golden pears grew on
    poplars. Today nothing is left from the pure and bright conviction.
    Not because our reality seems perfect, but because people understand
    that anything can happen in the `island of the dreams'. Sometimes
    astonishing justice triumphs, sometimes a gentleman talks to a
    gentleman about something and reaches an agreement.
    Thus we can't say that we are horned devils and they are angels with
    wings. You can't say that life is bad in the West and you can't also
    say that it is worthy of admiration.
    This is the external reason of the indifference towards `Golden
    Apricot', but there is a very important internal reason as well.
    The festival proved - better overlooked then discredited. The latter
    usually lies in ambush, when you don't manage to bring your desires in
    conformity with your abilities, but you want pretend that things should
    be like that. The international jury, formed in a hurried manner
    introduced names quite unheard of. Probably these people where also
    surprised to receive invitations.
    During the days of the festival there was a feeling of shame for the
    extremely weak and bad competition. With the persistency typical of the
    fox that complains about the quality of the fruit when it fails to
    reach for it, they were trying to clarify the principle of the festival
    saying that they put emphasis on the young film-producers and films
    produced by the authors. Probably world-famous masters who also
    expressed desire to participate in the `Golden Apricot' were given the
    same explanation.
    The organization failings, old-fashioned techniques, the jury, the
    empty halls, the self-admiration and pathos of the organizers, the
    complaints about lack of money, all this was very shameful. By the way
    most of this money belongs to us ` taxpayers. What do they spend it on?
    And who benefits from the classical question of law. Most probably they
    want to mislead the authorities regarding the place of the `Golden
    Apricot' on the world film-map. And this place is usually characterized
    by a word that is not proper to be published in the newspaper.
    We don't appeal to radical measures ` such as `Do Away with Golden
    Apricot'. But lets think about protecting the festival from shame. They
    simply don't want to bring proper movies and provide a proper level,
    even in case their financial means provide this opportunity. So why do
    we need to hold festivals every year, in case when neither films nor
    stars want to visit us. Let's find other ways.
    Of course it is a pleasant and helpful job to be among the
    organizers of International Film Festival. It brings money, foreign
    tours, respect and good contacts. Should they conduct it by their own
    financial means `Golden Apricot' would have been a real treasure.
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