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WWF and Marriott Armenia to launch one-month leopard campaign

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  • WWF and Marriott Armenia to launch one-month leopard campaign

    http://www.panda.org/about_wwf/where_we_work/europ e/news/index.cfm?uNewsID=109201

    WWF and Marriott Armenia to launch one-month leopard campaign

    Yerevan, Armenia (20 Jul 2007)--Protect leopards while you sleep. As
    part of a WWF Armenia campaign to protect the endangered Caucasian
    leopard, guests staying at the Marriott Hotel in Yerevan, Armenia, are
    being asked to voluntarily donate US$1 for every night they stay.

    Proceeds from the campaign will go to supporting anti-poaching units
    that patrol the leopard's natural habitat in southern Armenia. This
    will include the purchase of fuel for patrol cars, binoculars, ranger
    uniforms, walkie-talkies and other items necessary to combat illegal
    poaching.

    The Caucasus leopard (Panthera pardus ciscaucasica) is the most
    critically endangered species in the Caucasus ecoregion. According to
    WWF, only about 20 leopards survive in the Lesser Caucasus and Talish
    mountains. It is believed that there are 5-8 leopards in Armenia.

    A joint WWF-Marriott press conference, scheduled for 30 August, will
    launch the one-month leopard protection campaign.

    During the month of September, the hotel will provide space for a WWF
    donation box at the lobby. More information about the campaign and the
    leopard will be found in individual hotel rooms.

    Caucasian Leopard
    © Levan Pataraia

    For further information:

    Arthur Khoyetsyan, Communications Manager
    WWF Armenia
    E-mail: [email protected]
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