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Alrosa Considering $50 million Jewelry Retail Chain

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  • Alrosa Considering $50 million Jewelry Retail Chain

    IDEX Online, Israel
    June 17 2007


    Alrosa Considering $50 million Jewelry Retail Chain

    (June 17, '07, 9:00 IDEX Online Staff Reporter)

    Russian diamond miner Alrosa has never limited itself solely to
    diamonds. The company is also involved in gold and other precious
    commodities. Now the miner is contemplating heading downstream with
    the establishment of a chain of diamond jewelry stores.

    According to a report in the Russian Vedomosty newspaper, Alrosa is
    planning to invest $50 million in establishing the high-end retail
    operation. Vedomosty reports that the company is considering jewelry
    lines for men, women and children, with prices starting at $800.

    Alrosa president Sergey Vybornov told Vedomosty, that Alrosa has the
    capacity to establish 50 shops in Moscow and other main cities within
    five years. He also said that the retail products may be manufactured
    outside of Russia, and suggested Armenia as a potential manufacturing
    location.

    The plan has already drawn some criticism. Ararat Evoyan, vice
    president of the Russian Diamond Manufacturers Association, calls the
    project a `reckless scheme.'

    To succeed in a jewelry production and retail operation, more the $50
    million is needed, Evoyan said. Vybornov countered that the goal is
    to raise demand for diamonds.

    http://www.idexonline.com/portal_FullNews.asp?id=2 7699
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