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  • The Best Markets For Expat Entrepreneurs

    THE BEST MARKETS FOR EXPAT ENTREPRENEURS
    Mary Crane

    Forbes, NY
    March 28 2007

    So opening that local coffee shop or taking over the family business
    just won't cut it? You're craving adventure and eye-popping growth?

    Sure, there is plenty of action in India and China, where big boys
    like Microsoft (nasdaq: MSFT - news - people ), Citigroup (nyse:
    C - news - people ) and Intel (nasdaq: INTC - news - people ) have
    made deep inroads. But for entrepreneurs with vision, patience,
    an appetite for risk and command of a second language (or two),
    there are plenty of opportunities in even more exotic locales.

    Indeed, emerging economies--defined here as those not included in
    the 30 members of the Organization for Economic Cooperation and
    Development--now make up more than half of the world's economic
    horsepower. By 2050, they will account for nearly 78% of total output,
    estimates a 2007 report by business services firm Grant Thornton.

    In Pictures: 20 Emerging Markets To Watch

    "In general, you make money in countries [that] are currently not
    doing that well ... but over the next five or 10 years, they'll grow,"
    says Simeon Djankov, chief economist at the World Bank and co-author
    of the World Bank's Doing Business series on business environments
    in emerging markets.

    While the outsourcing trend has grabbed headlines in recent years,
    a small cadre of U.S. entrepreneurs is setting up shop abroad--mostly
    in the real estate, architecture, education, information technology
    and medical device fields, according to the U.S. & Foreign Commercial
    Service.

    Of course, some countries are more hospitable to business than
    others. Ocean views don't mean much if you can't enforce a contract
    or fire incompetent employees. In India, for example, enforcing a
    simple commercial contract takes 56 procedures and nearly four years,
    notes the World Bank, while in Venezuela, workers who earn less than
    1.5 times the minimum wage can't be fired. Meanwhile, in Brazil,
    it takes an average of 152 days to start a business, compared with
    just five days in the U.S.

    Another other huge hassle: corruption. Take Africa. On top of the
    devastation wrought by the HIV/AIDS epidemic, corruption devours $148
    billion per year--25% of Africa's gross domestic product--and increases
    the cost of goods by as much as 20%, estimates the African Union.

    So where are the most promising locales? Eastern Europe's Georgia was
    last year's top reformer, according to the World Bank's 2007 Doing
    Business report, which ranks countries based on regulatory reforms
    that enhance business activity. Georgia made strides in six of 10
    categories, including the time it takes to start a business, dealing
    with licenses, employing workers, getting credit, cross-border trade
    and enforcing contracts.

    Policy makers hope regulatory reform and a crackdown on corruption
    will buy Georgia a ticket into the European Union and NATO. Last year,
    the minimum capital needed to start a new business in Georgia fell
    90%, to 200 lari ($79), and the average number of days to resolve
    commercial disputes fell from 375 to 285.

    Georgia isn't the only serious reformer in Eastern Europe. Neighbors
    Lithuania, Estonia and Latvia get high pro-business marks for their
    post-Soviet reforms. Latvia, in particular, is clocking double-digit
    growth rates in real gross domestic product as it continues to open
    its markets, privatize businesses and reform courts.

    Another up-and-coming region is Latin America. Safer and more
    stable these days, Chile has emerged as one of South America's
    strongest and freest economies. Over the years, it has signed 57
    free-trade agreements, including one with the U.S. (The downside:
    rampant poverty.)

    As for the Far East, Singapore is the easiest country in the world in
    which to start and run a business, says the World Bank. The city-state
    boasts low corruption and one of the world's busiest ports. It is
    also one of the most expensive emerging markets, ranking 14th on this
    year's Economist Intelligence Unit's Worldwide Cost of Living Survey
    of 130 cities worldwide.

    A country's overall political stability is still another big
    issue when considering where to set up shop. Thanks to government
    incentives, Malaysia has become a good place to start a manufacturing
    plant. However, beware the tensions among the hodgepodge of Malay,
    Chinese, Indian and other ethnic groups.

    Post-Soviet Armenia has embraced trade, made legal reforms, privatized
    state-owned enterprises and slashed inflation to 2.9% since joining
    the World Trade Organization in 2003. Too bad an ongoing conflict
    with neighboring Azerbaijan over the primarily Armenian region of
    Nagorno-Karabakh has turned off a big trade partner, Turkey.

    Fiji is the largest and most developed economy in the South Pacific,
    with relatively low inflation (3%) and low interest rates. But don't
    let the ocean views fool you: The country has suffered four military
    coups in 20 years, the most recent in 2006.

    Clearly, adventure-seeking entrepreneurs shouldn't make a move on
    a whim. First, get a feel for your country of choice by meeting
    with other entrepreneurs already doing business there. It's also
    worth taking a few business trips overseas to find a local business
    partner. (In some countries, many in the Middle East, it's a legal
    necessity.)

    Some resources to help drum up reliable partners and navigate local
    business rules include the Department of Commerce's U.S. Commercial
    Service, which has trade offices in over 80 countries, and one of
    the 104 U.S. Chambers of Commerce in 91 countries.

    And if you still want to do business with customers back home, be
    sure your country of choice has bilateral or regional trade agreements
    with the U.S. Bon voyage!
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