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Euroset Is To Oust Big Three

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  • Euroset Is To Oust Big Three

    EUROSET IS TO OUST BIG THREE

    Telecom
    CNews
    September 11, 2007, Tue 11:16 AM Moscow
    Russia

    Euroset, which became a virtual operator (MVNO) on the basis of SMARTS
    in March, is going to significantly strengthen its positions after
    3G network implementation by VimpelCom, MegaFon and MTS. But the Big
    Three states full-scale MVNO operator creation is restrained by the
    absence of excessive capacity.

    MegaFon believes possible virtual operators planning to operate in
    the market might jeopardize the company.

    In March, 2007 Euroset started operating using a model close to
    MVNO. As there is nothing in the RF Legislation at present concerning
    virtual operators' activity, then the retailer acts as an agent
    selling the Volga operator SMARTS services, but Euroset sells the
    mentioned services under its own brand. Euroset believes to gain a
    lot from 3G implementation by the Big Three on a national scale.

    CNews correspondent in Euroset says virtual operators in Europe
    appeared prior to 3G implementation and gained momentum when 3G
    networks were created. The correspondent believes the Russian market
    is to follow the mentioned way. "As 3G networks being implemented
    and MVNO enactments adopted Euroset will have enough experience
    to create a full-scale virtual operator, - the company states. -
    As soon as certain MVNO legislative base is created in Russia, we
    will put in a bid for the license".

    The company notes SMARTS project is practically not profitable, so
    it is a testing technology project. "In the future we would like to
    create a full-scale domestic MVNO", - Euroset states.

    Big Three operators do not see Euroset virtual operator in their
    networks because of limited power

    Cellular operators believe it is more complicated to launch a virtual
    operator in Russia than in other countries. The problem is that in
    Russia the operators have no excessive power on a domestic scale. The
    Big Three representatives agree to the given point of view. According
    to MegaFon, MVNO is to find its own niche. A virtual operator creation
    with a developed subsidiary network and the number of employees
    coming to hundreds or even thousands by a large corporation might
    become such a niche.

    Analysts have different points of view regarding MVNO prospects. Denis
    Kuskov does not agree to the statement of the Big Three concerning
    absence of sufficient power for MVNO. "If there is an interesting
    price offer then powers might appear", - he is sure.

    Yuri Bryukvin, Rustelecom Analytic Agency Director General does
    not agree to the give point of view. He believes there are no
    niches at present in Russia, that might be occupies by virtual
    operators. According to the analyst, under such conditions when
    cellular operators are ready to develop even niche tariffs, MVNO is
    to become their direct competitor.

    Megafon believes potential virtual operators planning to operate in the
    market jeopardize the company, as such operators have no advantages, do
    not offer add value as compared to ordinary operators. "The only type
    of competition, they might use, is the price war", - MegaFon states.

    MTS (Mobile TeleSystems) is the largest mobile phone operator in
    Russia and the CIS. Together with its subsidiaries, the Company
    services over 72.86 million subscribers. The regions of Russia,
    Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its
    associates and subsidiaries are licensed to provide GSM services, have
    a total population of more than 230 million. MTS completed its IPO and
    listed its Level III ADRs on the New York Stock Exchange in July 2000,
    under the symbol MBT. The Company's shares have been listed locally on
    MICEX since November 2003, under the symbol MTSI. The Company's GDRs
    are also traded in Europe. The free float of the Company's shares
    is approximately 46.7%. MTS is 52.8% majority-owned by Sistema,
    the largest private sector consumer services company in Russia and
    the CIS. The company's consolidated revenues in the first quarter of
    2007 reached $1,741mln.

    MegaFon is the first all-Russian mobile operator in GSM 900/1800
    standard. The company was founded in May 2002 as a result of renaming
    and reorganization of Open Joint Stock Company "North-West GSM"
    and integration under one brand with CJSC "Sonic Duo" (Moscow), CJSC
    "Mobicom-Kavkaz", CJSC "Mobicom-Centre", CJSC "Mobicom-Novosibirsk",
    CJSC "Mobicom-Khabarovsk", CJSC "Mobicom-Kirov", OJSC "MSS-Povolzhie",
    CJSC "Volzhsky GSM" and CJSC "Uralsky GSM". The company's total
    revenues in 2005 and 2006 were $1,7mln and $2,6mln respectively.

    VimpelCom Group includes cellular companies operating in Russia,
    Kazakhstan, Ukraine, Uzbekistan and Tajikistan, and recently acquired
    companies in Georgia and Armenia. The Company operates under the
    'Beeline' brand. The VimpelCom Group's license portfolio covers
    approximately 240 million people. Geographically it covers 78 regions
    of Russia with 136.5 million people, representing 94% of Russia's
    population as well as the entire territories of Kazakhstan, Ukraine,
    Uzbekistan, Tajikistan, Georgia and Armenia. The company's net income
    and revenue for Q3 2006 was $268,4mln and $1,358mln respectively.

    Euroset is the largest mobile handset retailer in Russia and one of the
    Russia's leading dealers for major mobile network operators. The main
    business activity of the Euroset Group is the retail sale of mobile
    handsets, digital cameras, CD, MP3 players and DECT-phones, mobile
    handset accessories and subscription to mobile network operators. In
    the first half of 2005, the Group estimated its share of the mobile
    handset retail market in Russia to be 23%. As of 31 October 2005
    Euroset has outlets in 626 Russian cities, as well as in 25 cities in
    Kazakhstan, 19 cities in Ukraine and one city in Belarus. Euroset's
    nest goal is to further develop its business in the Commonwealth of
    Independent States and the Baltic States.
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