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US-Armenia TV Facilities In Burbank Are Blessed In A Visit By Archbi

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  • US-Armenia TV Facilities In Burbank Are Blessed In A Visit By Archbi

    US-ARMENIA TV FACILITIES IN BURBANK ARE BLESSED IN A VISIT BY ARCHBISHOP HOVNAN DERDERIAN
    by Paul Chaderjian

    www.reporter.am/go/article/2009-04-18- us-armenia-tv-facilities-in-burbank-are-blessed-in -a-visit-by-archbishop-hovnan-derderian
    Saturday April 18, 2009

    Burbank, Calif. - Archbishop Hovnan Derderian, Primate of the Western
    Diocese of the Armenian Church of America, on Friday, April 17 blessed
    CS Media's new state-of-the-art, all-platform media production facility
    and studios, located in the heart of the entertainment capital of
    the world.

    "It is my privilege and my joy today to celebrate the official opening
    of this very special institution," Abp. Derderian said. "The opening
    of the US-Armenia television station will be a milestone in the life
    of this community, the Western Diocese, and Armenian communities
    through the West Coast."

    The Primate and a group of clergy began the blessing service outside
    the main lobby of the four-story building at 2727 West Alameda. After
    hymns and prayers blessing the facilities of the new television
    station, Abp. Derderian spoke to those gathered and praised the
    efforts of Gerard L. Cafesjian for creating a new, professional
    media organization.

    The mission of CS Media "has the blessing of the President of the
    Republic of Armenia and the blessings of His Holiness Karekin II, the
    Catholicos of All Armenians," Abp. Derderian said. He asked all those
    present "to become shareholders of the vision of this institution. This
    will be a blessing also for our community members," he added.

    Attending the event were a delegation of clergy from the Western
    Diocese, Armenian community leaders from throughout Southern
    California, and staff members of the local Burbank operation. (This
    newspaper is affiliated with CS Media, and its Southern California
    office is located in the building that was blessed.) The archbishop
    led a procession from the lobby to the second-level patio, where the
    Armenian tricolor and the Stars and Stripes have been flying with
    pride since US-Armenia TV launched its broadcasts less than a year ago.

    "I'm tremendously thankful for the support that was extended to me from
    Mr. Bagrat Sargsyan," the archbishop said, referring to Mr. Cafesjian's
    partner in CS Media and the president of US-Armenia TV. "Mr. Sargsyan
    assured me that this institution will also serve the better interests
    of the faithful members of the Armenian Apostolic Church."

    Gerard Cafesjian's message

    In a note read to those attending, Mr. Cafesjian offered his heartfelt
    welcome and thanks to all those who came together to witness the
    blessing of US-Armenia TV.

    "I gratefully acknowledge President Sargsian and His Holiness Karekin
    II, Catholicos of All Armenians, for their welcome and support,"
    Mr. Cafesjian wrote.

    He extended his sincere gratitude to Abp. Dederian for consecrating
    the creation of "yet another Armenian institution in service to our
    people and the causes we hold dear.

    "All of us involved in CS Media are enormously proud that US-Armenia
    TV is the largest broadcasting platform of multilingual, Armenian
    entertainment, culture, and information," Mr. Cafesjian wrote. "I am
    with you in spirit on this day of reflection about the vital role that
    the broadcast media plays as a link between Armenia and the diaspora,
    the diaspora and Armenia, and among Armenians residing everywhere
    who are eager to learn about their compatriots everywhere else."

    Mr. Cafesjian wrote that the CS Media family of Armenian-focused
    broadcast stations and print publications are the most-watched and
    most-read television programs and written products in the world. "It
    is gratifying to know that US-Armenia TV has made so much progress
    in so short a span of time.

    "Bagrat and I are mindful of our special privilege and responsibility
    as managers of the source for our far-flung diaspora and our evolving
    and dynamic ancestral homeland," Mr. Cafesjian wrote.

    "Bagrat and I assure you that the best is yet to come," concluded
    Mr. Cafesjian's note.

    Importance of Armenian media

    In an interview with the Armenian Reporter after the formal program,
    Abp. Derderian commended US-Armenia TV for its professional approach
    to media-content creation and broadcasting.

    "We need to understand that for us to be able to survive in this
    community, in this world, in the United States of America, we should
    also compete with other institutions," Abp. Derderian said. "We can no
    longer be satisfied with the status quo. We need to advance. We need
    progress. We need to do what needs to be done to get the attention
    of our community members, especially our young people."

    Abp. Derderian said that television is very important way to reach
    out to the entire community and beyond. He said television is the
    bridge that connects the local community to itself and to Armenia.

    "Television will help us understand one another. It can help us
    understand our faith, which also helps us better understand our
    responsibilities as exemplary citizens of this country," said the
    archbishop.

    Longtime community activist and philanthropist Vahe Karapetian
    underscored the important role media plays and must play in helping
    the Armenian community's relationship to the homeland.

    "All of us are getting together through TV and understanding who we
    are and where we are coming from," said Mr. Karapetian. "Communication
    increases the chances of stronger results on all fronts. For example,
    with the Armenian Reporter, you're reaching untapped Armenian
    audiences who only speak and read English. Now, with US-Armenia TV,
    you're touching everyone's hearts and minds. Together, through media,
    we're learning, growing together, spreading the word about our people
    throughout the diaspora, so that everyone can help our causes."

    Mr. Karapetian said this was the ideal time to embark on investing in
    21st century media, because he said the ever-changing media landscape
    and information technologies will leave many behind if they are not
    utilized and exercised fully now.

    "Imagine where our people, our community would be in 100 years,
    if we don't create TV stations and newspapers like yours today,"
    he said. "We have to do it today, to embrace technology and use it
    to build our communities."

    New content is under development for this new station, which is the
    first to broadcast over antenna TV (KSCI digital channel 18.5 in
    Southern California). The station also reaches North Americans via
    the Globecast satellite service.

    The signal is also carried on the Hotbird satellite in Europe, which
    allows it to be received in Armenia, and around the Middle East,
    Europe, and Russia. Together with Armenia TV, broadcast from Armenia,
    it reaches a very diverse Armenian population around the world.

    From: Emil Lazarian | Ararat NewsPress
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