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Armenia: Flying The Flag Of Facebook For Power To The People - And T

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  • Armenia: Flying The Flag Of Facebook For Power To The People - And T

    ARMENIA: FLYING THE FLAG OF FACEBOOK FOR POWER TO THE PEOPLE - AND THE POLITICIANS
    Marianna Grigoryan

    EurasiaNet.org
    http://www.eurasianet.org/node/65260
    April 12 2012
    NY

    A new flag is flying proudly these days alongside the Armenian
    national flag at opposition rallies for Armenia's May 6 parliamentary
    elections, and it is the flag of Facebook. The US-based social network
    is proving an increasingly handy tool for shaking up Armenia's ossified
    election system -- both for exposing abuses and for campaigning --
    and political parties and voters alike are eager to claim allegiance.

    In the last three months, Armenia has seen its number of registered
    Facebook users increase by nearly 18 percent (to 282,700), according
    to the international social media databank Socialbakers.com; the
    second highest increase in the South Caucasus, after Azerbaijan at
    27.02 percent.

    The social network has "solved" the problem of "the information
    blockade" about real life in Armenia that characterized the 2008
    parliamentary election, commented one youth activist who bore the
    Facebook banner at a March 30 campaign rally in Yerevan for the
    Armenian National Congress, Armenia's largest opposition coalition.

    "I brought the Facebook flag to the rally to show the government
    that now there is a unique, reliable alternative [for information]
    to be used by everyone," said 24-year-old Areg Gevorgian.

    Facebook's own reaction to seeing its logo displayed this way at an
    Armenian political rally is not known, but used by everyone it is.

    The ruling Republican Party of Armenia, government coalition
    member Prosperous Armenia, and the opposition Heritage and Armenian
    Revolutionary Federation-Dashnaktsutiun Parties are the most active
    political groups on Facebook, said social sciences researcher Laura
    Baghdasarian, who is working on a study of how Facebook is used in
    this year's elections.

    It makes for "a unique situation," she continued. "Many politicians and
    parties have registered accounts in Facebook since last fall," said
    Baghdasarian, director of Yerevan's Region Center for Investigative
    Journalism. "It is interactive, and this is of key importance;
    through likes, shares and comments, no other tool provides such an
    opportunity to understand an audience."

    Or to get information from the source. Arguably, sensations like the
    Yerevan apartment that somehow managed to accommodate 101 registered
    voters also are contributing to voter curiosity about the site.

    Twenty-five-year-old Facebook user Edgar Tamarian posted about
    the apparently unusually spacious flat after finding it on a list
    of registered voters on the national police website; all of the
    supposed voters hailed from Georgia's ethnic Armenian village of
    Nardevan. The police claimed the entry was "a mistake" that they had
    somehow overlooked.

    For a political culture more alike to an insiders' club, the public
    notoriety to be gained -- or to impart -- at the click of a mouse is a
    heady departure from the past. Opposition politicians sound off against
    government officials on the officials' profile pages, while users post
    information about various party-sponsored handouts -- vodka and coffee
    for a funeral dinner, for instance -- or display photos and videos
    that they believe show the true face of various political figures.

    "These elections are going to be interesting," commented Samvel
    Martirosian, an IT expert who works on the election watchdog
    site iditord.org ("i-observer"), which maps reports of election
    irregularities filed by site visitors. "On the one hand, civil-society
    networking and reporting are intensifying in Armenia; on the other
    hand, Armenians have gotten to see how social media was used . . .by
    movements in Arab countries or for exposing and disseminating
    information about election fraud in Russia" and are eager to try
    their own hand.

    [Editor's note: the Open Society Foundation-Armenia, part of the Soros
    Foundations network, contributes financial support to iditord.org.

    EurasiaNet.org is operated under the auspices of the Open Society
    Institute, a separate part of that network. ]

    Ways of adapting to Facebook's communication ethos of "post much,
    post often" vary, however. The Armenian National Congress attributed
    to youth activists the idea of taking Facebook flags to rallies, but
    did not comment to EurasiaNet.org further. The Republican Party of
    Armenia, for its part, notes simply that having a Facebook presence is
    "a universal practice."

    Personal styles are at odds, too. Former Foreign Minister Vartan
    Oskanian, now a member of Prosperous Armenia, and Heritage Party
    parliamentary faction leader Stepan Safarian manage their own profiles,
    while Artur Baghdasarian, head of government coalition member Orinats
    Yerkir, and Heritage Party Chairperson Raffi Hovannisian appear to
    delegate these tasks, said researcher Baghdasarian.

    To what extent the Facebook relations between these groups and
    their supporters will stay civil remains open to speculation, noted
    independent media expert Lilit Bleyan, who works on an online TV
    program for the opposition-inclined A1+ news site.

    "We have not yet developed a specific culture of Internet communication
    and this becomes apparent during the pre-election period," she
    said. "Before the Facebook era, [voters] would not perhaps have had
    a chance to argue over these topics, and would stay friends after
    [the elections]."

    But many voters appear willing to take that risk.

    Twenty-seven-year-old Yerevan economist Haroutiun Minasian said that
    "the power of the Internet" makes him "feel more confident" in the
    chances for a fair election. "I know we can now speak out about
    problems that no one used to discuss before," he said.

    Editor's note: Marianna Grigoryan is a freelance reporter based
    in Yerevan.

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