How does search engine optimization help in lead generation?

[Limonte]

I know that SEO is important for driving traffic to my website, but how exactly does search engine optimization contribute to lead generation? Are there specific SEO strategies that help attract potential customers, and how can I measure the success of these efforts?

[Fridmanke]

Search engine optimization (SEO) is a key driver in attracting qualified leads by improving the visibility of your website on search engines. Effective SEO ensures that your site appears when potential customers search for relevant terms, which increases the chances of converting them into leads. Implementing strategies like keyword optimization, high-quality content, and strong backlinking helps attract traffic that is more likely to engage with your services. For more details on how SEO plays a vital role in lead generation, refer to the search engine optimization lead generation article.