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JACOB PORPOSSIAN ONE OF TOP 30 UNDER 30 PEOPLE IN MARKETING/ADVERTISING/COMMUNICATIONS INDUSTRY IN CANADA
October 15, 2014
In the back room of his uncle's Baskin Robbins in Pickering, Ont.,
Jacob Porpossian, then 17, was on the phone to a producer at Omni
Television. "I said, 'my mom makes me watch this [Armenian cultural
programming] every Saturday morning and it's boring. It would be great
if we could have something more catered to youth.' And the producer
said, 'why don't you do it?'"
Thus began Porpossian's three-year stint as the producer and host of
Armenian Youth TV (AYTV). It was a lesson learned: "If you want to
do something, just go for it," says Porpossian.
It's a lesson he took to FleishmanHillard, which he joined as a
consultant in 2011 after graduating from Edinburgh Napier University.
Three years into the job--a time when Fleishman was boosting its
creative capabilities--Porpossian successfully pushed for a new role
to be created: digital strategy and program director.
For the past seven months, Porpossian has grown and managed
Fleishman's creative services department, bringing new offerings
to clients and contributing to a steady stream of new work for
the agency. So far, he's developed an inspirational video about a
young man living with hemophilia , produced a PSA that provided a
humorous spin on the importance of colorectal cancer screening, and
creative-directed/produced/wrote a video that helped raise awareness
about recycling electronics, among other projects.
Beyond his new role, Porpossian is most proud of leading the first-ever
One Direction pop-up retail store in Toronto in 2012.
Porpossian (who began his career in the music industry on the
management team at Do Dat Entertainment) developed an integrated
strategy, identified key partnerships and carefully seeded information
with fans and media. The pop-up store quickly became a national news
story as thousands lined up on Yonge Street, some waiting for 24
hours to be the first to enter the store. The Toronto launch alone
generated more than 60 million impressions, and the strategy became
the foundation of store openings in Vancouver, Calgary and Edmonton,
as well as several U.S. cities.
"Jacob brings not only a tremendous sense of passion and
enthusiasm, but a great maturity as well," says Jennifer Shah, senior
vice-president and partner at FleishmanHillard. "He has a great handle
on what he's passionate about and what needs to be done to elevate
the art of communications."
Outside of work, Porpossian dedicates his time to a number of community
causes. He is currently the youngest member of Toronto's 519 Church
Street Community Centre 's board of management, which caters to the the
city's Gay Village neighbourhood and the broader LBGTQ community. He
is also vice-chair of the community centre's resource development
committee, and serves as communications and marketing manager at the
Pomegranate Film Festival, an Armenian cultural organization.
Marketingmag.ca
http://www.horizonweekly.ca/news/details/50659
October 15, 2014
In the back room of his uncle's Baskin Robbins in Pickering, Ont.,
Jacob Porpossian, then 17, was on the phone to a producer at Omni
Television. "I said, 'my mom makes me watch this [Armenian cultural
programming] every Saturday morning and it's boring. It would be great
if we could have something more catered to youth.' And the producer
said, 'why don't you do it?'"
Thus began Porpossian's three-year stint as the producer and host of
Armenian Youth TV (AYTV). It was a lesson learned: "If you want to
do something, just go for it," says Porpossian.
It's a lesson he took to FleishmanHillard, which he joined as a
consultant in 2011 after graduating from Edinburgh Napier University.
Three years into the job--a time when Fleishman was boosting its
creative capabilities--Porpossian successfully pushed for a new role
to be created: digital strategy and program director.
For the past seven months, Porpossian has grown and managed
Fleishman's creative services department, bringing new offerings
to clients and contributing to a steady stream of new work for
the agency. So far, he's developed an inspirational video about a
young man living with hemophilia , produced a PSA that provided a
humorous spin on the importance of colorectal cancer screening, and
creative-directed/produced/wrote a video that helped raise awareness
about recycling electronics, among other projects.
Beyond his new role, Porpossian is most proud of leading the first-ever
One Direction pop-up retail store in Toronto in 2012.
Porpossian (who began his career in the music industry on the
management team at Do Dat Entertainment) developed an integrated
strategy, identified key partnerships and carefully seeded information
with fans and media. The pop-up store quickly became a national news
story as thousands lined up on Yonge Street, some waiting for 24
hours to be the first to enter the store. The Toronto launch alone
generated more than 60 million impressions, and the strategy became
the foundation of store openings in Vancouver, Calgary and Edmonton,
as well as several U.S. cities.
"Jacob brings not only a tremendous sense of passion and
enthusiasm, but a great maturity as well," says Jennifer Shah, senior
vice-president and partner at FleishmanHillard. "He has a great handle
on what he's passionate about and what needs to be done to elevate
the art of communications."
Outside of work, Porpossian dedicates his time to a number of community
causes. He is currently the youngest member of Toronto's 519 Church
Street Community Centre 's board of management, which caters to the the
city's Gay Village neighbourhood and the broader LBGTQ community. He
is also vice-chair of the community centre's resource development
committee, and serves as communications and marketing manager at the
Pomegranate Film Festival, an Armenian cultural organization.
Marketingmag.ca
http://www.horizonweekly.ca/news/details/50659