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In The Spotlight: Opening A New Page

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  • In The Spotlight: Opening A New Page

    IN THE SPOTLIGHT: OPENING A NEW PAGE
    By Michael J. Arvizu

    Burbank Leader
    http://www.burbankleader.com/articles/2010/ 02/24/business/blr-magazine022410.txt
    Feb 24 2010
    CA

    Magazine is the first for children written in Armenian to share
    culture.

    Juliette Davtian, managing editor and founder of Gakavig Armenian
    children's magazine, has finally filled the gap between American-born
    Armenians and their heritage by teaching them ways to preserve and
    learn more about their culture, she said.

    Davtian sat in the conference room of Horizon Armenian Television
    in Los Angeles, showing off the first edition of her magazine, which
    launched in Burbank on Feb. 3. The cover features a snowman dressed in
    a beanie and scarf. In the background is a winter wonderland, complete
    with falling snowflakes, pine trees and rolling snow-covered hills.

    The first few pages features puzzles, one of which asks kids to
    differentiate between clothing worn during the summer and during the
    winter. Another page asks readers to fill in the blanks to spell out
    the pictured animal.

    "This way, they learn better," Davtian said.

    advertisement Another page tells the story of how a cat and a dog
    became enemies because the cat could not correctly sew the hat the
    dog wanted.

    Davtian said Gakavig is the first children's magazine of its kind
    in the Armenian community. After three years of market research
    and planning, Davtian felt she was ready for her vision to become a
    reality. Her research also found that no other magazine in Armenian
    existed for kids.

    "What prompted me to start this was that something like this does not
    exist in the Armenian community," Davtian said. "It's a much-needed
    venture."

    The magazine is written in Armenia's Western and Eastern dialects,
    Davtian said. Stories, riddles, poems and songs complement the
    publication. The first issue is a promotional issue, at 12 pages.

    Subsequent issues are expected to publish at 16 pages.

    "The activities are done in a way that will allow [kids] to use their
    abilities," Davtian said. "They use their logic."

    While acknowledging the harsh business climate for magazines and
    newspapers, Davtian said she feels no fear as she enters her new
    venture.

    "I had already spoken to some major circles that could help me in
    consuming this product," Davtian said. "The feedback was that the
    need is out there, and it would be great if we could do it."

    For many kids who don't attend Armenian schools on a regular basis,
    this magazine, she said, would help them preserve their language.

    "This would serve not only as an activity tool for them, but also
    for those kids who don't have the chance to go to an Armenian school,
    what happens is that they will get a chance to become familiar with
    the language," Davtian said.

    The magazine is available in Armenian grocery stores, and is being
    distributed to Armenian schools in Glendale, Davtian said.
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